Remove Ad Space Remove Agency Remove Impressions
article thumbnail

Ad Exchange: What Is It & How Does It Work?

MNTN

Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.

article thumbnail

How Shoppable Shorts Ads Drive 3x Higher Conversion Rates

Single Grain

Shoppable shorts ads are valuable for many reasons; notably, they make it easier for your viewers to shop for your products after engaging with your content. TikTok Shop and Instagram offer a direct way for users to convert into customers, making it simpler to track how impressions and views impact sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How OpenX Is Shaping the Future of Curation with Approachable AI Models

OpenX

As the next step in programmatic efficiency, Results by OpenX dynamically identifies and prioritizes the most valuable ad opportunities, ensuring only high-quality impressions are included in a buyers curated deal. Contact us today to learn how AI-driven curation can maximize ad spend and reach the right audiences with precision.

article thumbnail

Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it’s still a fairly radical departure from The Trade Desk’s core business.

article thumbnail

How Are Agencies Using AI on the Media Side?

VideoWeek

As AI grows more sophisticated, advertising agencies are ramping up their adoption of the technology – not just using generative AI on the creative front, but also building new AI tools for media planning and buying. VideoWeek asked four agency leads about their latest AI developments on the media side.

Agency 64
article thumbnail

DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

article thumbnail

What Is a Meta-DSP and How Do You Build One?

Clearcode

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). Key Points.