The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. How does AI enhance OOH advertising?

Advertising 130

Advertising ROI Impressions Audience 130

MNTN

JANUARY 15, 2025

TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined.

Audience 98

Audience Ad Space Advertising Retargeting 98

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. This ensures optimal ad placement while increasing efficiency and reducing wasted impressions.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech

FEBRUARY 1, 2022

announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc.

Advertising 98

Advertising Impressions Ad Space Audience 98

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertising 110

Advertising Affiliates Audience Ad Space 110

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

OpenX

MAY 21, 2025

AI is fundamentally reshaping the future of programmatic advertising. As the first performance capability in Results by OpenX , this suite of approachable AI tools curates the highest-value inventory to deliver against specific advertiser goals more efficiently and effectively. Enter Engagement Models. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. While a significant portion of that budget will go to linear TV, digital advertising remains a critical battleground.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Mike Lee (R-UT) and co-sponsored by Sens.

Ad Space 127

Ad Space Ad Exchange Ad Tech Impressions 127

Ad Monsters

NOVEMBER 29, 2024

As more players enter the market, the supply of ad slots increases, which can dilute the demand and drive down CPMs. Advertisers now have more options, leading to tougher competition among publishers to secure ad spend. As a result, media buyers are demanding greater transparency and more measurable outcomes from ad spend.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

Header Bidding 98

Header Bidding Ad Inventory CPM Click Through Rate 98

Ad Monsters

SEPTEMBER 5, 2024

New players entering the CTV and streaming TV advertising game must overcome specific roadblocks. From low inventory prices and a limited viewership base to few partnerships with premium advertisers, it can take a long time before your expenses pay off and you enter the growth stage. But the good news?

CPM 105

CPM Impressions CPA Affiliates 105

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest. 2) Over 302 million people in the U.S.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. If you want to use native ads for your business, native advertising platforms can help. These platforms arrange publisher pipelines and work with companies looking for ad space. Native Ads put you and your brand in Control.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

MNTN

AUGUST 25, 2022

As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV delivers end-of-year results.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV delivers end-of-year results.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

NOVEMBER 21, 2024

For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it’s still a fairly radical departure from The Trade Desk’s core business. Not a lane switch?

Manufacturing 59

Manufacturing Retail Impressions Electronics 59

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. CPM vs. CPA Similar to CPC, CPA is more outcome-driven than CPM. Why Use CPM? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. Understanding the roses and thorns can help craft a more effective digital advertising strategy. digital advertising dollars. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players.

Marketing 128

Marketing Machine Learning Ad Server Video Ads 128

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. How Do Meta-DPSs Work?

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

MNTN

DECEMBER 15, 2022

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. CPM, only those advertisers who are willing to pay $2.00

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98