MNTN

OCTOBER 28, 2024

A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.

Demand Side Platform

illumin

NOVEMBER 7, 2024

This gives greater control over how ads are displayed on the search results page. Time will tell how this new format will fare compared to other tech giants like Google and Amazon’s search advertising tools which are far more established in the search ads space.

Search Advertising

Adweek

FEBRUARY 19, 2025

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

Ad Space

Ad Monsters

NOVEMBER 10, 2024

The Summit reinforced that flexible, adaptive floor pricing can help publishers set guardrails around their ad spaces, ensuring that inventory value remains stable even when DSPs or SSPs sometimes overlook floors. DOOH enables transforming from static displays to fully programmatic, automated ad spaces.

Ad Space

Martech

OCTOBER 29, 2024

He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care.

CPM

Martech

JANUARY 9, 2025

Control ad placement and formats, ensuring the ads dont disrupt the experience and look of websites. Get insights into ad performance and customer behavior via Amazons analytics tools. This gives retailers always operating on thin margins new revenue streams by selling ad space to other brands.

Retail

Martech

SEPTEMBER 30, 2024

“Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U.S. antitrust laws.

Ad Tech

MNTN

JANUARY 6, 2025

Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs. Step 3: Select Your Platforms : Choose OTT platforms like Roku , using MNTN to access premium ad-supported streaming services effortlessly.

Advertising

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform

MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising

Ad Monsters

DECEMBER 2, 2024

Advertisers are often paying for a package that includes content they may not value as highly, leading to a potential mismatch between the cost of the ad space and the actual value delivered. As a result, advertisers are knowingly buying waste and broadcasters are unable to optimize yield across their entire inventory.

Machine Learning

illumin

NOVEMBER 26, 2024

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.

Demand Side Platform

VideoWeek

NOVEMBER 27, 2024

” Car companies can also sell their own ad space, according to Cosgrave, creating opportunities for pre-roll ads when the screen is launching. “It’s not exactly clear how much advertisers are willing to pay or invest for ads to run in a car,” he says.

Entertainment

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory

MNTN

JANUARY 22, 2025

Heres how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange

MNTN

JANUARY 15, 2025

Media Buying Rates : Higher rates for purchasing ad space on national networks. Local TV Ad Costs Local TV advertising is generally more cost-effective. Negotiable Ad Rates : Potentially more room for negotiation on ad space prices with local TV stations.

Audience

Digiday

FEBRUARY 6, 2025

As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime. At this years Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition 15 seconds, for half a million dollars.

Advertising

Exchange Wire

MAY 20, 2025

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [.]

Ad Tech

Advendio

MAY 20, 2025

Better Use of Your Inventory Typically, most publishers have ad space going unused. Self-serve allows your sales teams to prioritise effectively who they should focus on and provide great service to. The self-serve customers can manage themselves and what they want to target.

Ad Ops

Martech

MARCH 13, 2025

Arc Agents handle workflows across channels, creating and refining content such as images, documents, and ads. Spaces is a collaborative workspace where marketers and AI agents work together, integrating tools and workflows to streamline marketing tasks.

MarTech

Adweek

JULY 11, 2025

MLB Ad Lets Fans Freak Out for Aaron Judge and Shohei Ohtani Since last year, Disney Advertising has seen demand for ad space increase 30% for not only its broadcast of the T-Mobile Home Run Derby on July 14, but for the Nike-sponsored MLB Draft on July 13. Even the Home Run Derby averaged 5.45

Marketing

MNTN

MARCH 6, 2025

Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT ad space.

Advertising

MNTN

JULY 7, 2025

While traditional ad space is limited, product placements and branded integrations within premium content can offer strategic exposure. Transactional Video on Demand (TVOD) TVOD platforms like Apple TV and Google Play follow a pay-per-view model, where users rent or buy specific shows and movies.

Advertising

OpenX

MAY 21, 2025

Engagement Models, for example, allows publishers to prioritize high-value inventory that attracts top-tier advertisers and increases competition for ad space, ensuring their most valuable inventory gets monetized to its fullest capacity. Ready to drive more efficient campaigns optimized to your specific KPIs?

Machine Learning

Advendio

APRIL 14, 2025

This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs). Why Retail Media Monetization Is More Than Just Selling Ad Space Retailers are no longer just selling products—they are selling high-intent audiences and valuable data insights.

ROI

Advendio

JULY 7, 2025

Optimised inventory management for simplicity ADvendio’s real-time inventory management capabilities empower retailers to optimize ad space utilization across multiple channels, including digital, in-store, and programmatic ads. What’s more, ADvendio is the solution for onsite and offsite campaigns.

Retail

Digiday

MAY 5, 2025

Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. digital ad spending or $62.35 billion dollars.

Retail

Single Grain

JULY 11, 2025

Brands that adopt this trend early will gain a competitive edge, leveraging algorithm preferences and a devoted audience that becomes increasingly difficult to replicate as the shoppable shorts ads space matures.

Conversion Rate

Monetize More

JULY 7, 2025

What is “Fill Empty In-Page Ads”? Rolling out automatically to all AdSense publishers over the next 30 days, this new setting (found under Blocking Controls > Ad Serving ) tackles dead ad spaces. Audit Ad Layouts: Ensure ad spaces triggering this feature are in high-visibility, non-intrusive locations.

Ad Space

MNTN

JANUARY 13, 2025

In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. If that is the case, you can utilize a rotator package, where your cable ad will be shown at some point within a window of time (usually that window is somewhere between six to 12 hours).

Advertising

VideoWeek

NOVEMBER 21, 2024

No TTD+ The Trade Desk’s CEO Jeff Green maintains that Ventura is primarily designed to foster more efficient and transparent supply paths, which in turn will benefit those who he still classifies as The Trade Desk’s sole target market – the buy-side.

Manufacturing

MNTN

FEBRUARY 11, 2025

With that in mind, buying ad space on TVOD platforms should be part of your marketing strategy. However, ad-supported streaming services offer great reach and can help take your business to the next level. However, most households have since started to rely on a mix of AVOD, SVOD, and TVOD when consuming content.

Ad Space

MNTN

APRIL 7, 2025

Here are a few big ones to consider: Netflix Once a purely subscription-based platform, Netflix now offers an ad-supported tier, giving brands access to high-value audiences watching premium, on-demand content. While inventory is still limited, Netflixs vast subscriber base makes it a growing player in the OTT ad space.

Advertising

Ad Monsters

NOVEMBER 29, 2024

Additionally, the proliferation of ad-supported tiers by streaming giants like Netflix and Disney+ has further increased the volume of premium ad inventory. Faced with an abundance of streaming options, CTV viewers are increasingly fragmented across multiple platforms and devices, making it harder to achieve large-scale reach.

CPM

AdPushup

APRIL 14, 2025

The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets.

Ad network

Digiday

APRIL 22, 2025

Amazon is telling them to floor it on its ads, naturally. But Amazon isnt just any seller of ad space. When the economy wobbles, most marketers ease off the gas. It’s a predictable pitch from a media owner. It can draw a straight line from impression to impact be it a sale or a sentiment shift.

Ad Space

Adweek

JUNE 29, 2022

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

Ad Space