AdPushup

JULY 14, 2023

But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.] The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash. There are several ways to monetize video content.

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AdPushup

JANUARY 26, 2023

The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Video brings more viewability to your ads.

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Brid.tv

JANUARY 3, 2024

Following IAB Europe’s updated Transparency and Consent Framework, which took place earlier this year, Google has also updated its consent management platform requirements for publishers who serve ads to users located in the EEU and the UK. Starting with January 16, 2024, all publishers using Google’s ad-serving infrastructure (e.g.

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GDPR Advertising Ad Tech 56

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Create Additional Ad Inventory One of the best ways to increase ad yield is to incorporate additional dynamic ad units.

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AdPushup

JULY 23, 2023

Have you been pondering on the idea of video ad serving lately? In this blog, we’ll be delving into the nitty-gritty of serving video ads so that you can kick-start your video ads strategy fast. If yes, you’ve made it to the right blog.

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Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. While Netflix recently lost 200,000 subscribers on news that it would have an ad-supported subscription tier, Peacock faces no such challenge. What it does. Of Peacock’s 24.5

Geo targeting 101

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Unruly

FEBRUARY 16, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. One of these rules of course being frequency.

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Unruly

MARCH 9, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges.

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Martech Series

OCTOBER 17, 2022

DoorDash is introducing new self-serve ad solutions designed to give CPGs more flexibility and options to reach nearly every household in America. “Ads on DoorDash continue to be a trusted way for consumers to discover new businesses and products that are relevant to them for every shopping occasion. .

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Manufacturing Banner MarTech Retail 90

AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

VideoWeek

DECEMBER 1, 2022

Almost 4 percent of adverts served to children on social media are age-inappropriate, a new study by the Advertising Standards Authority (ASA) has revealed. The research found that out of 11,424 ad impressions, 3.8 Unsurprisingly, this increases the risk of their being served age-inappropriate advertising. Early registration.

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Media Impressions Advertising 78

Playwire

JULY 25, 2022

There are countless ad serving platforms, but they aren't all the same. Your choice of digital ad serving platform can have a deep impact on your advertising revenue over the long term. Key Points. Some are simply higher quality than others, while others are designed for specific types of publishers.

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Advertising Ad Server 52

Unruly

FEBRUARY 10, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. To avoid this, we may need to introduce other mechanics.

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Ad Server 52

VideoWeek

FEBRUARY 9, 2023

American media giant NBCUniversal announced at its One23 developer conference that it will soon be launching Peacock Ad Manager, a self-serve buying platform for its Peacock streaming service developed in partnership with connected TV ad platform TVScientific.

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ROI Agency Advertising Media 52

Unruly

MARCH 2, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. Finally, we have a big problem again with the identification of users.

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Ad Server Audience Advertising 52

Smarty Ads

MAY 22, 2023

Self-serve ad platforms are part of the growing trend of self-service advertising, allowing advertisers more control over their advertising campaigns. In the past, advertisers would typically work with advertising agencies or sales representatives to create and manage their campaigns.

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VideoWeek

FEBRUARY 16, 2023

And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Roblox also already runs a few different ad formats, which any user can buy to promote anything they’ve created in-game, be that a server, in-game clothes, or other items.

Advertising 59

Advertising Media Marketing Ad Tech 59

Unruly

FEBRUARY 23, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. What efficiencies can modern CTV ad servers bring here?

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Ad Server Audience Advertising 52

Monetize More

JANUARY 23, 2023

One of the most prevalent AdSense issues that publishers face is having an ad-serving limitation imposed on their accounts. This penalty is disastrous for publishers as this literally limits their ability to serve ads on their sites which can heavily reduce AdSense revenues while the limitation is being enforced.

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Advertising 52

Martech Series

OCTOBER 6, 2022

Adtech mobility company Nickelytics launches next-generation OOH campaign together with autonomous delivery platform, Serve Robotics. The Ad Council’s iconic Smokey Bear Wildfire Prevention campaign will be featured on Serve’s autonomous robots in Los Angeles.

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Advertising Food MarTech Media 81

Exchange Wire

JULY 31, 2023

For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace. The post DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation appeared first on ExchangeWire.com.

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Advertising 52

AdExchanger

AUGUST 23, 2023

On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published what it says is direct evidence of personalized ads being The post Adalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube appeared first on AdExchanger.

Advertising 52

Advertising 52

Exchange Wire

NOVEMBER 15, 2023

Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. The post Vevo Partners with Publica by IAS to power global CTV ad serving appeared first on ExchangeWire.com.

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Ad Server Advertising 52

More About Advertising

DECEMBER 21, 2022

The post Gousto recipes ‘steals the show’ as Mother serves up movie-themed ads first appeared on More About Advertising. The outdoor work creates headlines that apply to both film genres and Gousto dishes (, while the radio takes on the language of movie trailers.

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Advertising Agency 59

Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

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Pop-Up Banner Ad Inventory Entertainment 59

Exchange Wire

MARCH 8, 2023

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 8th, 2023) announced that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [.]

Ad Server 52

Ad Server 52

Oko

NOVEMBER 18, 2021

Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences.

Advertising 52

Advertising 52

Admixer

SEPTEMBER 4, 2020

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Playwire

JUNE 20, 2022

Google Ad Manager (GAM) provides a high-quality ad server as part of its offerings to publishers. Early-stage publishers could feasibly use GAM's ad server exclusively. Key Points. Getting full access to GAM requires being a very large publisher or working with a partner like Playwire.

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Ad Server 52

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 284

Advertising Ad Tech MarTech 284

AdPushup

SEPTEMBER 26, 2023

In an era where speed, efficiency, and user experience are paramount, AMPHTML Ads have emerged as a game-changing innovation. They promise not only to enhance the performance of your ad campaigns but also to provide a seamless and lightning-fast experience for your audience.

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Audience 52

Adweek

SEPTEMBER 28, 2023

Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers are finding the results lacking.

Marketing 337

Marketing Audience Ad Tech 337

Adweek

JANUARY 31, 2024

Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm.

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Ad Tech Agency Marketing Media 269

Adweek

MARCH 1, 2023

As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. "We

Ad Tech 273

Ad Tech Advertising Media 273

Adweek

AUGUST 30, 2023

Mark Marshall is NBCUniversal's next ad sales chief. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino's exit in May.

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Media Advertising 303

Exchange Wire

JUNE 28, 2022

In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [.].

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IAB Tech Lab

DECEMBER 20, 2022

One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]

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