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U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard.
The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in the U.S.
Marquee is a full-screen, sponsored recommendation of an artist’s new release to Spotify Free and Premium listeners who have shown interest in their music and have the potential to listen more and, when listeners click, they are brought specifically to that new release.
Artists must have at least 15,000 streams over the past 28 days or 2,500 followers in at least one of the available markets to take advantage of the update to Marquee, which covers Argentina, Australia, Austria, Brazil, Canada, France, Germany, Ireland, Liechtenstein, Monaco, New Zealand, Switzerland, the U.K. and the U.S.
Spotify senior product marketing manager, creator Josephine Ruiz-Healy said in a statement, “Spotify for Artists wants to make it easier than ever for artists and their teams to turn listeners into fans, wherever they may be. That’s why we are thrilled to announce new targeting features for Marquees created in Spotify for Artists. Now, U.S.-based teams can promote eligible new releases to listeners in 14 markets—including seven of the largest music markets in the world and, for the first time, markets in Latin America.”