Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

AUGUST 8, 2023

Get a Consultation For Free Contact us Understanding B2B programmatic advertising B2B (Business-to-Business) programmatic advertising is a rapidly evolving space within the digital marketing sector. It eliminates the need for manual negotiation and purchasing, reducing the risk of human error and wasted ad spend.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

JANUARY 15, 2024

Personalization at scale: Another advantage of programmatic video ads is that they can be personalized to massive scale and different audience groups. By utilizing AI and machine learning, programmatic platforms like SpotX and TubeMogul create highly targeted ads that resonate with individual’s interests and reach a wider audience.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Ad Servers in Display Lumascape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Who Can Benefit From Building a DSP and How While any company can build a DSP, the companies that have the most to gain are advertisers, ad agencies, and AdTech companies.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can expose their brand to millions of potential customers who may have never heard of them before. This can be especially useful for smaller publishers who are looking to gain market share. By placing ads in popular games, publishers can create a lasting impression on players.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. That’s happening across the media and marketing spectrum.

Agency 47

Agency Media Click Through Rate Retail 47

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

VideoWeek

FEBRUARY 24, 2023

Meanwhile CEO Michael Barrett said on the earnings call that despite the current upheaval in the SSP market, he believes Magnite is well placed to succeed. For years, the market has borne the weight of a raft of SSPs with little innovative technology and little more to offer than recirculated DSP demand.”

Retail 52

Retail Ad Tech Media Ad Server 52

Kevel

JULY 13, 2022

Kevel is an API infrastructure company and we work with hundreds of different partners who build their ad platforms on top of our APIs. As we were looking around in the market, we found this company, Velocidi, who had taken a very unique approach to both pulling in first-party data but also doing it in a very privacy-centric way.

Conversion 52

Conversion Shipping Retail Machine Learning 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 128

Machine Learning Marketing ROI Demand Side Platform 128

Automatad Inc.

DECEMBER 1, 2023

Source The masthead ad slot has a high fixed CPM price, which may vary according to the market. Buyers can target only one market at a time. Now, let us know the technologies in ad serving so that you can understand the process of serving video ads in the next section.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Marketing 97

Marketing Machine Learning Ad Server Retail 97