Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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Cookies Marketing Demand Side Platform Ad Server 86

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. Let’s find it out.

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Ad Server Ad Exchange Impressions Ad Inventory 52

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

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Advertising Ad Exchange Ad Server Retargeting 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

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Ad Server Demand Side Platform Data Management Platform Audience 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

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Demand Side Platform Impressions Education Ad Server 95

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. Advertisers and agencies must lean into audience data.

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Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

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Ad Server Ad Exchange Demand Side Platform Ad network 52

InMobi

FEBRUARY 23, 2021

It all depends on which ad formats, like mobile video, are supported by a particular app. Second, when a user uses an app, the publisher calls for an ad at some point in the user session. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

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Advertising Demand Side Platform Impressions Pop-Up 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? To run a hyper-relevant ad campaign (e.g.

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Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. WhatsApp Fined for Privacy Breaches Under EU Law Ireland’s Data Protection Commission (DPC) has fined Meta €5.5

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Ad Tech Media Cookies Audience 98

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. .”

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience.

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Viewability Healthcare A/B Testing Food 69

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. Targeting Options.

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Advertising Header Bidding Ad network Video Ads 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

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Ad Exchange Ad Tech Non-Profit ROI 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

MNTN

JANUARY 29, 2025

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

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Header Bidding Ad Exchange Cookies Ad network 72