VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Monetize More

JUNE 15, 2023

AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. By leveraging AdX, publishers gain access to a wide range of advertisers, including both demand-side platforms (DSPs) and ad networks.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. ’ Well, that’s a pretty significant barrier,” he added. What’s new? ”

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Ad Server Demand Side Platform Ad Tech Media 50

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

APRIL 17, 2023

Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory.

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Demand Side Platform Ad Server Agency Media 105

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? For instance, PubMatic (the SSP that arguably kicked off the latest wave of ad tech listings) reported an 11% revenue increase in Q3, taking its total to $64.5

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Ad Tech Marketing Demand Side Platform Ad Server 64

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. What I hear is whenever you use Google tech, you tend to buy more media from Google. Digiday probed the numbers and worked out potential outcomes.

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Header Bidding Ad Server Ad Tech Demand Side Platform 78

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Ad Exchange Ad Server Ad Space Ad network 40

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’? We don’t see it that way.

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Demand Side Platform Advertising Ad Tech Ad Server 61

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Ad Server Advertising Ad Tech Agency 65

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). Perhaps unsurprisingly, other advertisers have explored similar moves in the intervening years.

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Marketing Ad Tech Ad Server Ad Exchange 65

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video.

Header Bidding 72

Header Bidding Ad Server Video Ads Ad Exchange 72

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

A supply-side platform (SSP) is an advertising technology platform that helps publishers manage, sell, and optimize their available advertising inventory. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs).

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Exchange Wire

DECEMBER 15, 2022

Leading independent platform recognised for the strength of its demand side platform. Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.].

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Demand Side Platform Advertising Ad Server Marketing 52

Advendio

DECEMBER 7, 2022

Adform is an open full-stack advertising technology provider automating digital advertising technology for publishers as well as advertisers and agencies by offering an ad server, data management platform, supply-side platform (SSP), and demand-side platform (DSP).

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Advertising Ad Server Ad Exchange Retargeting 52

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

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Cookies Marketing Demand Side Platform Ad Server 69

Digiday

JANUARY 20, 2023

However, it is now difficult for advertisers to use the Google Marketing Platform, the umbrella unit housing its ad tech offerings such as its ad server, demand-side platform or Google Analytics, without the support of a third-party reseller.

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Demand Side Platform Ad Server Electronics Media 67

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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Ad Tech Ad Server Media Native Advertising 52

Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. ’s Competition Markets Authority.

Cookies 57

Cookies Demand Side Platform Ad Tech Education 57

VideoWeek

MAY 24, 2024

“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

Media 52

Media Retail Ad Server Ad Inventory 52

SpotX

MAY 6, 2021

The ad tech stack is key to addressable success. A solid tech stack is central to the success of addressable. This includes data management platforms (DMPs) that allow targeting based on granular audience segments utilising a mix of broadcaster and advertiser first-party data along with third-party data sets.

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Demand Side Platform Ad Server Data Management Platform Manufacturing 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Primis also has extensive real-time analytics, a scheduled reporting feature, and full access to platform API.

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Ad network Video Ads Header Bidding CPM 40

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.

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VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

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