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Should I run AdX only, Header bidding only or both?

Monetize More

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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The Crazy Advertising Technology Landscape

InMobi

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.