Ad Monsters

JULY 14, 2022

OAO, is a leading advertising operations services and technology provider who, in addition to the rest of their sell-side ad ops offering , are driving newsletter ad serving and monetization for their clients. . Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate.

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AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. Digital and programmatic advertising models have enhanced website monetization capabilities for publishers.

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Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

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Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

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Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Brid.tv

MARCH 28, 2023

Namely, programmatic guaranteed can be considered a subtype of programmatic direct where advertisers can reserve a fixed number of impressions at a fixed price. In other words, the publisher guarantees a certain number of impressions and a certain CPM. Unlike with programmatic direct, there is no real one-on-one interaction.

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Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions.

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Ad Monsters

DECEMBER 20, 2022

This year, the ad spend slowdown and updated privacy regulations greatly influenced industry practices. Rev and ad ops professionals could rarely walk into a meeting where the discussion did not revolve around these topics. While automation has done wonders for publishers’ impressions, a few breaches remain in the armor.

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Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. As global digital ad spending increases year by year, it’s the perfect time for publishers to utilize AVOD to the fullest.

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Brid.tv

FEBRUARY 13, 2023

UAM Cons for Publishers If you choose UAM you should be aware of the following drawbacks: Reporting — UAM offers basic data reporting such as bid requests, impressions, and earnings. Full Reporting Transparency — Publishers using TAM can access detailed header bidding analytics , including metrics such as impressions, clicks, and earnings.

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MediaFuse

OCTOBER 27, 2016

MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. We know the formulas can be a bit tricky sometimes, so use our tool to determine a CPM, revenue, or impressions. To determine the cost of a campaign or line item, enter the following values: CPM (cost per 1,000 impressions).

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Brid.tv

MARCH 7, 2023

High viewability — Since instream ads interrupt the stream and are served in a player that already has the viewer’s attention, they have high ad viewability , bringing in more impressions and higher ad yield for the publisher. Managed Ads Service is the right choice. Make Use of the Brid.TV

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Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives. We continue to be impressed by the Magnite team’s innovative solutions and outstanding client service and support.

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Ad Ops Hero

JANUARY 25, 2021

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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Automatad Inc.

NOVEMBER 22, 2023

Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. What Is Ad Refresh?

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Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. As ever in ad tech, the devil is in the detail.

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Media Demand Side Platform Ad Tech Impressions 70

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

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Brid.tv

MARCH 9, 2023

Besides the most obvious — higher engagement leading to more ad impressions , video engagement can also impact audience loyalty and brand exposure. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement.

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AdOpsHouse

MAY 11, 2021

By paying directly for clicks, impressions and video views, you guarantee a flow of traffic but only as far as you’re willing to pay and it’s always important to know the value of a click. appeared first on Ad Ops House. Medium term. The post Which digital strategy aligns with your goals?

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AdPushup

JANUARY 6, 2023

Real-Time Bidding is a type of programmatic buying where impressions are sold in a real-time auction. Real Time Bidding (RTB) is a revolutionary method of digital advertising that allows advertisers to bid on and display ads to internet users in real-time. Here’s all about Real Time Bidding (RTB).

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Martech Series

OCTOBER 24, 2022

I’ve been extremely impressed with the Spiny team. Brandon O’Neal, VP of Monetization, Ads and Products at On3.com com said, “Revenue managers, Ad-Ops teams, and business intelligence leaders will all be more efficient and effective at monetizing content with the assistance of Spiny.

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Brid.tv

APRIL 13, 2023

After a user visits a publisher’s website, the process involves the following steps: The website sends an ad request to the server — When a user accesses the website, the code placed in the ad unit (tag) signals the server that an ad impression is available. Hybrid Bidding Google Open Bidding With Brid.TV

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Basis

SEPTEMBER 7, 2022

Our culture is impressively people-first, and it shows in our benefits and perks, but also in the way we speak to each other—with reverence and respect, enthusiasm and empathy. We want the people—the agencies, brands, media buyers, ad ops, accounting, VPs, C-suite execs—who experience our product and services to be Raving Fans of Basis.

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Ad Monsters

AUGUST 11, 2022

For example, in the Trump era campaign cycle , publishers noted that his ads would slip through defenses because they were categorized as consumer electronic ads or labeled as completely different brands such as Kraft Heinz. Oftentimes, publishers find out too late that these ads are running.

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MediaFuse

NOVEMBER 29, 2016

This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources. The unified auction results in the highest bidder winning the impression. A header bidder driven programmatic strategy changes programmatic/ad ops in many ways.

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Brid.tv

MARCH 23, 2023

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. Maximize CPM with Brid.TV

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AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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AdPushup

JUNE 25, 2023

Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize your earnings as a publisher.

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AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. It stands for ‘effective cost per thousand impressions. In other words, this is the average price you get for 1000 ad impressions/views.

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AdPushup

JUNE 25, 2023

Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising landscape lies a lesser-known yet revolutionizing aspect that can potentially change the lives of publishers and advertisers.

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Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

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AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

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Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

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Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Impressions filled. Fill rate %.

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Ad Ops Hero

JANUARY 25, 2021

We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign.

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