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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 113
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IAB Adops Committee – Feb 6 2019 – Bi-monthly meeting recap

Toronto AdOps

Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0 Each group has a slack channel, please reach out to me for Toronto Ad Ops, please provide prefered email to use, job title and company. There’s a push in the industry to adopt VAST 4.1, Some agencies are still sending Vast 2.0