A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
Ad Monsters
MARCH 27, 2024
After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions.
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