Paleo AdTech

DECEMBER 10, 2023

Part 1 of a multi-part conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks.

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

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Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Paleo AdTech

MAY 3, 2022

Part 1 of a multi-part conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks.

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Lemonads

MARCH 26, 2021

Media buyers are an essential part of the affiliate ecosystem, but understanding the role that these individuals and agencies play is not always straightforward. But, in order to become a successful media buyer , you have to know what happens behind the scenes. There is no silver-bullet solution to becoming a media buyer.

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Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

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InMobi

MARCH 24, 2023

Postbacks are the key output of Apple’s attribution framework, allowing advertisers to receive insights about how effective their ad campaigns are at driving app installs and other conversion events while protecting user privacy. Coarse Conversion Value Redownload Fidelity Type Postback Sequence Index Who Can Receive a Postback?

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Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Media Ad Server Ad network CPA 40

Lemonads

AUGUST 2, 2020

You may choose to become a traditional affiliate marketer and run your website, or you can take a more dynamic approach and become a media buyer that purchases placements on different websites. There are many similarities between being an affiliate media buyer and running your platform, including the fact that you need to know the audience.

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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CPC CPM Ad network CPA 105

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Digiday

OCTOBER 23, 2022

It’s a well known fact that the media world has changed dramatically as consumers find their new preferences and leave old ways of digesting content and advertising behind them. When you think about things like retail media, who’s creating that content? So definitely, that teamwork is crucial.”.

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Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

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Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

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Affiliates Ad network CPC Non-Profit 52

Ad Monsters

APRIL 27, 2023

Consider your media property. Our ad network partner, SourceKnowledge’s co-founder. The unique purpose of their site can drive greater conversions. They deserve to be rewarded for their ability to drive conversions!” But many nontraditional publishers struggle with knowing how or where to begin. said Pantazopoulos.

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Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

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Digiday

APRIL 5, 2023

This week’s Media Briefing checks in on the state of publishers’ advertising sales cycles and how clients’ lack of budgets, paired with tight expectations with timelines, is leading sales teams to increase their workload without a guarantee of a payday. The AI copy would “usually” result in more conversions, they said.

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Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

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Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Where it ran?

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Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Users can generate detailed reports about their conversions to analyze data patterns and draw conclusions based on the results.

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Affiliates Ad network Conversion CPA 52

Smart-Hub

FEBRUARY 12, 2024

Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. Short product demonstrations, “how to” instructions, customer testimonials — this and other content can be created in the format of video ads, helping advertisers show their expertise and gain trust.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Martech Series

JULY 5, 2022

Google and Facebook reward relevant ad messaging with higher placement and lower costs, so improving campaigns’ ad-to-page relevance can be a reliable way to earn a higher ROAS. For advertisers at the juncture of exploring new adtech to drive conversions and results, what top thoughts would you share with them? About Mark.

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Basis

OCTOBER 20, 2022

What the Kroger-Albertsons Merger Means for the Retail Media Landscape [:04]. The combined strength of these behemoths could reach an estimated 85 million households nationwide—and upend the retail media network space in the process. Uber Looks to Boost Digital Ad Revenue with New Advertising Division [:01].

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Advertising CPM Marketing Retail 52

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

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Monetize More

JUNE 29, 2023

By analyzing data from various sources, such as social media, browsing habits, and demographic information, AI can piece together a comprehensive picture of each user. This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement.

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Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. billion in app stores.

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Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Martech

FEBRUARY 7, 2022

Orchestration ensures that the online ads, the emails, paid social media posts, and the imagery and messaging they encounter during website visits and return visits, can all focus on what they expressed interest while surfing (get it?) through the site. More control than other settings.

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Clearcode

AUGUST 4, 2022

In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. Publishers and Media Companies. The reporting dashboard can include key metrics such as impressions, clicks, conversions and their respective rates (e.g.

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Monetize More

DECEMBER 8, 2022

If the box is not checked, it will present past data based on Google Ad Manager. Estimated data is based on PubGuru’s model, which takes into account historical, Google Ad Manager, and Ad Network data. Cost Per Conversion – The cost per conversion metric tells pubs how much they are paying for each lead or sale.

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Monetize More

MAY 23, 2023

They can gather this information from various sources, such as social media, analytics, and third-party partners. This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. 3) Pair up with premium ad networks that perform well on game sites.

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