Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants
AdExchanger
MARCH 27, 2024
Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.
12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
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Ad Networks vs Ad Exchanges | What makes more money in 2023?
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!
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Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform
Ad Tech Daily
MARCH 27, 2023
The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency.
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Are Retail Media Ad Networks Worth the Investment?
Kritter
JUNE 28, 2022
The post Are Retail Media Ad Networks Worth the Investment? In June 2021, Google announced that it would be phasing out third-party cookies in its […]. appeared first on Kritter.
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Retail media ad networks for Consumer Electronics Brands
Kritter
JUNE 21, 2022
The post Retail media ad networks for Consumer Electronics Brands appeared first on Kritter. Introduction It is evident that the eCommerce sector has seen marked growth in the past […].
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Best Gaming Ad Networks [2023]
Monetize More
JUNE 20, 2023
In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.
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46. Jay Schwedelson – was WebConnect the first ad network?
Paleo AdTech
DECEMBER 10, 2023
Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.
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Retail Media Ad Networks - Top Picks of the Month (July-22)
Kritter
JULY 12, 2022
Big box retailers and online retailers today are building up their retail media ad networks […]. The post Retail Media Ad Networks - Top Picks of the Month (July-22) appeared first on Kritter.
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Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share
AdExchanger
AUGUST 8, 2022
Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger.
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Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network
Ad Tech Daily
MARCH 20, 2023
— Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. CLEARWATER, Fla. Signs an Agreement To Acquire The HomeQuote.io
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Why eBay and Not Amazon Ranked No.1 Among Retail Media Ad Networks
Kritter
MAY 24, 2022
Since Amazon launched its retail media ad network in 2012, several online retailers have gone […]. 1 Among Retail Media Ad Networks appeared first on Kritter. The post Why eBay and Not Amazon Ranked No.1
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Retail Media Ad Networks - Top Picks of the Month (Mar-22)
Kritter
MARCH 29, 2022
What is a Retail Media Network? The post Retail Media Ad Networks - Top Picks of the Month (Mar-22) appeared first on Kritter. Think of walking down your favorite grocery store and […].
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Top 7 Retail Media Ad Networks That Every Brand Must Try
Kritter
MAY 15, 2022
The post Top 7 Retail Media Ad Networks That Every Brand Must Try appeared first on Kritter. The pandemic disrupted the business landscape worldwide, and one such disruption was the accelerated growth […].
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How FMCG Brands are Driving ROI Through Retail Media Ad Networks
Kritter
MAY 9, 2022
The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter. In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […].
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Best Gaming Ad Networks [2022]
Monetize More
SEPTEMBER 22, 2022
In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out.
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This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model
Digiday
AUGUST 23, 2022
Thece's CEO described the approach as a form of "alternative media rights," building value by offering advertisers access to StarLeague's horde of smaller streamers, rather than via media rights to the content itself.
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Expedia’s launching a retail media network. Is it late for departure?
Digiday
MAY 14, 2024
The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S. Continue reading this article on digiday.com.
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With Customer at the Core, Retail Media Ad Networks are set to Win
Kritter
APRIL 28, 2022
The post With Customer at the Core, Retail Media Ad Networks are set to Win appeared first on Kritter. Some businesses fail to make it big even with outstanding products and services. It can […].
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Best Buy announces in-house ad network Best Buy Ads
Martech
JANUARY 5, 2022
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.
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46. Jay Schwedelson – was WebConnect the first ad network?
Paleo AdTech
OCTOBER 6, 2022
Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.
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Top 10 Interstitial Ad Networks for Publishers [2022]
Monetize More
JUNE 22, 2022
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.
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Top Display Ad Networks for Publishers and Advertisers
Smarty Ads
DECEMBER 7, 2022
Display ad networks are very popular because typically they can serve almost any known display format — banners and any type of creatives that include media with interactive elements. At the same time, it's easy to get lost in the abundance of options when you have so many to choose.
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8 best ad networks for small publishers [& fast approval]
Monetize More
MAY 27, 2022
If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Media.net is another popular ad network for starter publishers & is a solid Google AdSense alternative. Check them out now!
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Mobile Ad Networks 2022: What you need to know?
Monetize More
AUGUST 2, 2022
One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.
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Roblox’s ad network is gradually coming together on pace, with some growing pains
Digiday
AUGUST 16, 2023
Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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CRO Brian Gleason on why Criteo is ‘not an ad network’
Digiday
AUGUST 21, 2022
Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.
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2024 Predictions: Retail media networks
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.
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Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race
Digiday
JUNE 15, 2022
As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Walmart has its own media network, but she said it’s very separate from Sam’s Club’s data.) Retail media is indeed a booming business. In the U.S.
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Acxiom’s CEO on why everything’s an ad network now, and what that means
Digiday
DECEMBER 7, 2022
The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network.
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Ad Network vs. Ad Exchange — Programmatic Business Model
Admixer
OCTOBER 16, 2020
Those two terms are frequently used interchangeably, which confuse their distinct roles in media buying. Despite the apparent similarities, ad networks and ad exchanges have […]. The post Ad Network vs. Ad Exchange — Programmatic Business Model appeared first on Admixer.Blog.
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DoubleVerify announces measurement tools for retail media networks
Martech
SEPTEMBER 30, 2022
DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement. Why we care.
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34. Andrew Casale – from Casale Media to Index Exchange
Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.)
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What Is an Ad Network? Past, Present, and Future
Admixer
SEPTEMBER 11, 2020
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. The post What Is an Ad Network? Moreover, advancement in data collection and management made digital […].
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Commerce Media: Advertising’s New Playground?
Exchange Wire
NOVEMBER 21, 2023
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [.] The post Commerce Media: Advertising’s New Playground?
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Digital Ad Network: How to Choose the Right Tech Partner? [Updated in 2020]
Admixer
APRIL 9, 2020
A digital ad network had been an effective business venture until programmatic disrupted traditional model of direct media buying and put ad network viability in question. Yet, the quantity of ad networks is still growing. The post Digital Ad Network: How to Choose the Right Tech Partner?
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With the rise of retail media networks, marketers continue to grapple with lack of standardization
Digiday
DECEMBER 6, 2023
The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. That’s not to say there will be an endless number of retail media networks in the near future. and approximately 80 globally with more to come.
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Ad Network vs Affiliate Network: What is the Difference?
Lemonads
JUNE 4, 2020
Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different.
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2023 Predictions: Retail media networks
Martech
DECEMBER 30, 2022
Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Dig deeper: Why we care about retail media networks.
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Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Digiday
SEPTEMBER 28, 2023
More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. version of the retail ad network it announced back in January that allows retailers to tap into Microsoft’s many ad opportunities. Continue reading this article on digiday.com.
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RevContent Review 2021: Native ads Network for Advertiser and Publisher?
Lemonads
JUNE 22, 2021
RevContent is truly a leading content discovery platform helping advertisers drive a highly engaged audience through technology and partnerships with some of the world’s largest media brands! Let’s check out some RevContent Ads and see what they’re talking about! So, let’s see what native advertising truly means.
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Push ads networks: How to choose and what to expect?
Lemonads
OCTOBER 4, 2020
Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr
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22. Michael Provenzano – issuing an Invite (Media) to Google
Paleo AdTech
DECEMBER 10, 2023
Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.
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DoubleVerify Extends LinkedIn Partnership to LinkedIn Audience Network
Adweek
NOVEMBER 16, 2022
Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.
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