Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

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Paleo AdTech

FEBRUARY 27, 2023

Lee started his career on the account side of New York ad shops, starting at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

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Paleo AdTech

DECEMBER 10, 2023

Lee started his career on the account side of New York ad shops, beginning at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

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Brid.tv

FEBRUARY 2, 2023

Once these algorithms complete the analysis, this information is sent as parameters via an ad tag to an ad network. The ad network uses this information to match the publisher’s inventory with eligible ads.

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Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Targeting Options.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

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Smart-Hub

MARCH 14, 2022

Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Contextual targeting works with keywords and web content. It never really went away!

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Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers. Build Your Profitable Ad Exchange Business With Us! Third-Party Audits: Engage third-party auditors to verify ad performance.

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. becomes even more significant.

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Smart-Hub

AUGUST 8, 2023

With this data, you can gain better insights into how your ads are performing and make necessary adjustments for optimization. #3. Improved Ad Targeting VAST tags can be used alongside other targeting technologies, making them a key asset for improving ad targeting.

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InMobi

MARCH 26, 2019

Ads for the app would include a deep link connecting to the app stores, with pixel tags often used to track the final install. Typically, the ad network, exchange or other ad tech provider responsible for showing the ad that was finally clicked and acted upon would get ultimate credit for the action.

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Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Ads can be targeted at user interest, but cannot be combined with other collected user data.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Based on 11 job listings, the “PubTech” unit will sit within Amazon Ads, with the aim of growing revenues at Twitch, Freevee and FireTV.

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