MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Powerful CPM building. Works on cached sites. Click Fraud Protection. Tracking & Reports. Monetize content.

Fill rate 105

Fill rate CPM eCommerce Ad Space 105

Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Ad network Click Through Rate CPM Impressions 52

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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Ad network Ad Exchange Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Once the network identifies the best match for the request (i.e.,

Advertising 75

Advertising CPM Mobile Ads Banner 75

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

InMobi

MAY 23, 2018

In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. Waterfalls describe the linear queues many publishers use to fill ad space.

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

InMobi

JULY 24, 2019

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. You're adding more ad networks here. More demand, more competition, more competition, higher CPMs. Okay, hope that makes sense.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Ad Exchange Ad Inventory Ad network Fill rate 52

Basis

OCTOBER 20, 2022

Netflix Confirms Ad-Supported Tier for November [:03]. The launch date for Netflix’s ad-supported tier is just two weeks away! Its price point for customers sits right between Peacock and Hulu, and its CPM for marketers is said to be among streaming’s highest— but could cool down. Everything is an ad network these days! . —.

Advertising 52

Advertising CPM Marketing Retail 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Header Bidding Viewability Ad network Ad Inventory 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads.

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Demand Side Platform Ad Exchange Ad Space CPM 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

MARCH 21, 2023

The process usually involves using code snippets or tags provided by ad networks or programmatic platforms , which can be easily integrated into websites or apps. This way, publishers can incorporate ads that align with their site design and won’t interfere with the user experience. How much does display advertising pay?

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Display Advertising Banner Rich Media Advertising 52

SODP

MAY 22, 2023

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work?

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Automatad Inc.

NOVEMBER 9, 2023

The server is responsible for every process, from sending ad requests to displaying ads on the site. Unlike HB, it makes the guaranteed line items (direct deals, Google AdX) compete with non-guaranteed or remnant line items (open auction) to get the maximum price for ad space.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

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Viewability CPM Ad Inventory Ad Space 52

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

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Ad Exchange CPC CPM Affiliates 60

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. You can learn about the setup in detail here.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

DECEMBER 2, 2022

Display ads are the most popular mobile ad format. With the right placement, they have high CPM potential. Here are some of the most common types of display ads for mobile. Standard Banner Ads. Standard Banner Ad. Interstitial display ads have a higher level of engagement than regular banners.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. This is how we are able to amplify user experience and ad yield.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Ad Ops Hero

MARCH 25, 2023

The second biggest difference between display and programmatic is the ability to buy ads across platforms. Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. CPMs typically range anywhere between $0.50-$2.00. Preferred deals.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. What does this mean?

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Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

SEPTEMBER 12, 2022

These ads usually perform better, have a higher CPM , and make publishers more money. Another option for selling ad space is CTV programmatic advertising. Another option for selling ad space is CTV programmatic advertising. This process of trading ad space is much more automated.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. 3) Pair up with premium ad networks that perform well on game sites. for mobile games.

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Advertising Brand Awareness Ad Server Ad Inventory 89