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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? What Is Video Header Bidding?

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

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How to Serve More Ads and Boost Your Revenue

Brid.tv

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. pre-roll , mid-roll , and post-roll ads).

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What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.