Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

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InMobi

MAY 10, 2021

. “InMobi’s demand brings new monetization opportunities to our publisher partners, helping drive even better results by bolstering their interstitials, banners and rewarded video ads.” ” “Digital Turbine has been a key partner for InMobi since 2014.

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Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. pre-roll , mid-roll , and post-roll ads).

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Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

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Playwire

DECEMBER 8, 2022

It comes with a lot of challenges and technical considerations, such as in-app video ads and header bidding, as well as which SDKs to integrate. Key Points: In-app advertising is growing, and that means it's a huge revenue opportunity for publishers. Do it all right, and you will see your revenue skyrocket.

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Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

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Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

DECEMBER 29, 2022

Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Get a head start by taking some risks.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content?

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PubMatic

OCTOBER 23, 2023

In the past, hackathons have led to the creation of many of our successful products like our header bidding wrapper, OpenWrap, and our identity solution, Identity Hub. During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels.

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Header Bidding Machine Learning Impressions Video Ads 110

Digiday

NOVEMBER 17, 2022

The interview explored how Publica is helping CTV publishers maximize their revenue with unified auctions, which allow them to optimize their ad breaks more effectively. Advertisers also benefit as real-time bidding levels the playing field for marketers. How video ad servers were falling short for publishers and advertisers.

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Header Bidding Ad Server Video Ads CPM 66

Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

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Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

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Header Bidding CPM Fill rate A/B Testing 82

Monetize More

OCTOBER 4, 2022

Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. Ad Stack Prep . There’s only one way to maximize ad revenue: you need the right tech.

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Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

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Monetize More

OCTOBER 13, 2022

Publishers ensure that the SSPs bid a base price depending on the earlier offers. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google.

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InMobi

FEBRUARY 5, 2020

Within the realm of CTV, we will be focusing on programmatic CTV, VAST video support, direct publisher integrations and partnering with top content apps as well as SSPs to get access to supply in various forms (tags, SDKs, header bidding and more). We will keep working on doing mobile video right, especially for brands.

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Monetize More

NOVEMBER 10, 2022

On-page setup – If you see in your results that you have 3 matches of the slot ID/div ID within the page (1 on the header, 2 on the body) then that means the div id is set up properly. Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. autozone) + Ad Exchange/AdSense.

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Brid.tv

MARCH 16, 2023

Interstitial ads are also a commonly used type but are known to be disruptive to users, as they appear before the user can access the landing page of a website. Video Ads — Video ads are an excellent way to increase user engagement. Monetize your website with the help of our Video Revenue & Engagement Platform.

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Video Ads Ad network Rich Media Header Bidding 52

InMobi

DECEMBER 6, 2020

Leading gaming apps in the Card, Word and Hyper casual segments, among others, saw quarter-over-quarter ad revenue growth upwards of 30%, with eCPMs growing by 10-20% on average, as illustrated below: Factors Driving 2.6x With this integration, publishers were able to tap into demand from full screen ad buyers.

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Google Ad Manager 360. Marketplace.

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VideoWeek

JULY 25, 2023

Value Add PubMatic, like most SSPs, has been working to evolve its offering in recent years, reconfiguring its space in the ad tech supply chain. Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals.

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Brid.tv

MARCH 14, 2023

Live stream monetization can significantly: Boost Publisher Revenue — Video ad monetization is one of the best ways to generate revenue for publishers, so implementing this model into live streams is an excellent opportunity for profit. Since many outstream ad units serve video ads with the sound off , they are more user-friendly.

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Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

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Video Ads Conversion Rate Fill rate Ad network 67

Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. Table of Contents.

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Header Bidding A/B Testing Fill rate Video Ads 82

Automatad Inc.

FEBRUARY 7, 2022

With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner. Programmatic video ad spending is expected to grow to $62.96 Adoption of Header Bidding. Programmatic Video Ad Spending.

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Monetize More

OCTOBER 27, 2022

Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. Start running game ads. The requested ad must play your game. Sign up here to participate in the beta H5 Games Ads test.

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Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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InMobi

OCTOBER 27, 2020

This can be especially detrimental for fullscreen ad units (including video and interstitials), which already see higher CPMs (cost per thousand impressions) by virtue of the format’s high performance. returns for every impression opportunity.

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Header Bidding Click Through Rate Impressions Ad Server 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Monetize More

MAY 20, 2023

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player. Click here to sign up for West Seven Media.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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PubMatic

MARCH 27, 2023

Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners. Interstitial in-game ads are another option.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

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Brid.tv

MARCH 28, 2023

Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? However, for all of that non-premium ad inventory, real-time auctions are still your best bet.

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