InMobi

APRIL 4, 2019

With open exchanges or open marketplaces, available ad inventory (i.e. potential ad placements on apps or websites) is made available to anyone, and the highest bidder in an ad auction gets to place their ad in that spot for a given amount of time. It’s like an open exchange, but on a much smaller scale.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will. The cost of the 1000 impressions is calculated by CPM rate by the total impressions and dividing them by one thousand.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. Apple News Picks NBCUniversal to Sell Ads in UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

FEBRUARY 22, 2022

ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. The Trade Desk, which earned $1.2

GDPR 52

GDPR Cookies Header Bidding Impressions 52

NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.” Featuring fashion influencer Adeola Patronne, Ready or Not?! for a branded series and ecommerce campaign.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

APRIL 28, 2023

Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.”

Agency 52

Agency Non-Profit Ad Exchange Audience 52

Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 17, 2023

Work With Us 5) Louis Vuitton Louis Vuitton put out their “Spirit of Travel” campaign, which contained a string of luxury fashion ads and showcased the brand’s values through a journey through the Palm Springs desert in California. It’s a clever method to show people the beauty that they can unlock by trying the perfume.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52