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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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A Complete Guide to Mobile Game Monetization

Brid.tv

In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. This request entails information such as the type of ad that the app wants to serve and the floor price. Monetize your video ad inventory with a reliable video ad provider.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? What Is In-App Advertising?

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. It is the modern, more efficient alternative to waterfalling , another ad trading method. The HTML player serves the video ad to the user. What Is Video Header Bidding? Get Started.

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A Complete Guide to Outstream Video Ads for Publishers

Brid.tv

Outstream Video Ads When to Use Outstream Ads Outstream Video Ads Best Practices for Publishers Don’t Overdo Them Use a Quality Outstream Video Player Use Sticky Ad Units Loop Your Outstream Ads Brid.TV’s Flexible Outstream Units for Publishers FAQ What Are Outstream Video Ads? What is an outstream video ad?

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What Is an Ad Exchange and How Does It Work

Brid.tv

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.