Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads Banner 75

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Cost-per-click (CPC). Definition.

CPC 52

CPC CPM CPA Impressions 52

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. These ads help you get in front of your target market before they start searching for your solution. for mobile ads.

Ad network 98

Ad network Conversion CPC CPM 98

Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Monetize More

JUNE 22, 2022

A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. How will you benefit from this interstitial ad network? Why are Interstitial ads beneficial?

Ad network 52

Ad network Banner Fill rate CPM 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Monetize More

APRIL 4, 2023

Set up PMP deals : Once the target audience is identified, set up PMP deals with specific targeting options and ad formats to maximize performance. This can include click-through rates, conversion rates, and other performance metrics. Publishers can negotiate with select buyers to offer inventory at a fixed price.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JUNE 18, 2019

Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

NOVEMBER 24, 2022

More mobile ad unit sizes to consider. mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Mobile Native Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Lemonads

AUGUST 30, 2020

RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate). Revcontent Vs Taboola: CPM/RPM Rates Taboola: CPM/RPM Taboola is a good alternative for sites that don't have a high AdSense RPM but deliver good amounts of traffic. Optimize ad sales.

CPM 52

CPM CPC Native Advertising CPA 52

Lemonads

AUGUST 7, 2021

For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory. Intricate Metrics Click-through rate (CTR) is a basic metric that’s available for almost all types of online advertising campaigns, including programmatic buys. and $3 depending on the source.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Automatad Inc.

JANUARY 23, 2024

Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. This test and results show a reduction in ad spending by up to 7%, which means the advertisers can spend less with APIs. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Ad Monsters

MAY 14, 2025

Maynard previously viewed curation deals as inefficient, offering inflated CPMs and obscuring publishers access to the buyer. However, he realized that if a curator is delivering on performance KPIs like click-through rate or return on ad spend, then high CPMs arent necessarily a problem.

Click Through Rate 92

Click Through Rate Ad network CPM Ad Inventory 92

MNTN

JANUARY 29, 2025

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52