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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content?

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Snap’s “walled garden” opens

illumin

Find out how this impacts the world of digital advertising. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. Typically, it involves first-party data targeting, self-serve advertiser portals, and auction pricing.

GDPR 97
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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8

Retail 52
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59
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Why Retailers Need a Scalable Ad Management Platform in 2025

Advendio

retail media ad spend is projected to reach $109.4 of total digital ad spending, according to eMarketer. Retailers like Walmart, Amazon, and Target are rapidly expanding their media networks, allowing advertisers to leverage first-party data for precise targeting. In 2025, U.S. billion, making up 27.2%

Retail 52
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The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff

VideoWeek

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. Target CPV lets advertisers set the average amount they are willing to pay for each view received, whereas Maximum CPV means setting the highest amount.

Ad Tech 52
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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.