Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That’s a different way to think of the SSP than has traditionally been thought of in ad tech. But markets change.

Ad Tech 76

Ad Tech Impressions Data Management Platform Media 76

Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. billion by 2024, and account for 7.6%

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

JULY 22, 2022

AdPlayer.Pro Surpasses 52 Million Daily Served Impressions. Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. Stagwell Buys Apollo Program.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

Digiday

APRIL 23, 2023

Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. A few firms announced they are partnering with Cedara , a London-based climate management solutions provider. organic revenue growth. delivered 5.8%

Media 67

Media Agency Entertainment Audience 67

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. . Speed reading.

Agency 44

Agency Media Click Through Rate Retail 44

Monetize More

DECEMBER 21, 2022

If you are a publisher in virtual retail, focus on providing value & customer satisfaction to your user base. As e-commerce gradually gains traction in the virtual retail market, more publishers will have to develop this model independently or through partnerships. . The majority of impressions are on pages with the user logged in.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

VideoWeek

AUGUST 18, 2023

Salon Reports Growth After Cutting Off Resellers Digital media business Salon says it has managed to grow ad revenues after taking the decision to cut off the majority of resellers of its inventory, Adweek reported this week. Revenue per thousand impressions was reportedly up by 83 percent in June compared with January, thanks to the change.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

APRIL 28, 2023

Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. Yieldmo and Cedara to Measure Campaign Emissions Ad exchange Yieldmo has teamed up with carbon intelligence platform Cedara to track its emissions. We do not,” said Nielsen CEO of global audience measurement Karthik Rao.

Agency 52

Agency Non-Profit Ad Exchange Audience 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JULY 8, 2022

NielsenIQ and GfK announced a merger designed to scale retail measurement products across new markets and consumer segments. The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial. NielsenIQ Merges with GfK.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MAY 5, 2023

The data also highlighted buyers’ appetite for a multi-currency future when it comes to unified measurement, with 81 percent of TV and video buyers saying they want two or more unified currencies for impression measurement. Samantha Bukowski, who joined GroupM in 2019 to lead Wavemaker’s U.S.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. A lot of retail media networks come into play. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.

Media 54

Media Cookies Conversion Rate Affiliates 54

VideoWeek

AUGUST 19, 2022

Google’s Display & Video 360 DSP announced new CTV solutions on Thursday, adding Nielsen Digital Ad Ratings (DAR) to simplify planning, buying and measurement of entire CTV upfronts. The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52