Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

Header Bidding 91

Header Bidding Ad Exchange Ad Inventory MarTech 91

Martech Series

JUNE 13, 2022

Global , the media & entertainment group, has announced ( 13 June 2022 ) that it has invested in Odeeo , a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S,

Ad Exchange 89

Ad Exchange Entertainment Audience MarTech 89

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Clearcode

OCTOBER 24, 2023

Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences. DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

Martech

MARCH 14, 2022

Gannett issued a press release apologizing for the mistake and saying, “The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.”. Stories about faults in Facebook’s ad metrics have floated around for years.

Advertising 100

Advertising Ad Exchange Ad Space MarTech 100

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. For example, SSPs often connect to multiple ad exchanges, ad networks, and DSPs.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Apart from the ad network, we’ve also got the ad exchange. Well, it depends on how the in-app mobile ads are bought and sold.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. (The

Media 112

Media Advertising Audience Ad Exchange 112

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. that acquired the ad exchange RightMedia.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

NOVEMBER 21, 2022

If the meta-DSP utilizes data for ad targeting or reporting on campaign performance, then they’ll also need to integrate with data platforms and sources, such as a data lake and customer data platform (CDP). appeared first on Clearcode | Custom AdTech and MarTech Development. Table of Contents. What Is a Meta-DSP?

Demand Side Platform 73

Demand Side Platform Impressions Ad Exchange Ad Space 73

Clearcode

MARCH 1, 2022

During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. In the optimization process, you can collect data from the SSPs and ad exchanges you work with. Insights into the supply chain.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

JANUARY 22, 2023

The user would then be shown ads for these products as they browse different websites. DCO tools, on the other hand, use ML and algorithms to tailor ads, test them on a smaller audience, and show ads with a high success rate. Once the DSPs have returned a bid response, the ad exchange picks the winning bidder (i.e.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. He replaces current chair John Boiler (founder of 72andSunny), who becomes creative chair.

Media 54

Media Ad Tech Machine Learning Viewability 54

Martech

MAY 5, 2022

That’s where you get the large quantities of human audiences. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. The only way to do that is by using bot activity to repeatedly load the web pages and cause ads to load. appeared first on MarTech.

Impressions 75

Impressions Ad Exchange Ad Tech Advertising 75

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. ” TikTok Reportedly Backs Down from Ecommerce Push in Europe and US. Reddit Acquires Natural Language Processing Business MeaningCloud.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Clearcode

APRIL 26, 2023

During this stage, you can consider, e.g., how many business partners you would like to have (and pay for their services), what audience you would like to reach, how many customers you can reach with advertising, etc. appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Having an identified target only works if you’re right about who and where your audience is.

Retargeting 92

Retargeting Audience Ad Exchange Food 92

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences.

Marketing 117

Marketing Machine Learning GDPR Healthcare 117

Martech

AUGUST 18, 2021

“With more generic keywords, you may also land up in a situation with a high percentage of false positives,” said Geetanjali Sharma , lead for PR and industry partnership at AdPushup, which connects content creators with ad exchanges. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech.

Ad Server 122

Ad Server Impressions Ad Exchange Banner 122