Ad Monsters

MAY 19, 2023

In Jounce Media’s annual report, ‘The State of the Open Internet,’ three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. Of course, achieving this equilibrium is no simple task.

Ad Exchange 67

Ad Exchange Impressions Ad network Ad Tech 67

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. Key Metrics for Connected TV Attribution Some of the most essential metrics for connected TV advertising attribution are as follows.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 50

Agency Media Click Through Rate Retail 50

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 79

Ad Tech Impressions Data Management Platform Media 79

VideoWeek

MAY 19, 2023

But while ad revenues were weak, the company said that its ad strategy prevented a steeper drop in ad income. “By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read.

Cookies 52

Cookies Non-Profit Agency Media 52

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. I’m like, ‘Did you look at any other data yesterday other than my programmatic data? I need you to explain it to me.’ And I don’t think it’s efficient to just scale shitty ads.”

Media 63

Media Cookies Conversion Rate Affiliates 63

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Real-Time Bidding explained – how does it work? Before we get into the details, I’d like to explain RTB and how it works. Talk about creating an efficient advertising ecosystem!

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. These ads are commonly used in gaming apps, news apps, and content-rich websites. They can be further categorized into in-stream and out-stream videos.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

VideoWeek

NOVEMBER 18, 2022

Instagram Enables Explore Ad Placements Via API. Rather than requiring a new endpoint, advertisers can use the new INSTAGRAM_EXPLORE_HOME placement option and see how ads perform on the Instagram Explore home page. Hoopla Digital Launches Ad Translator. Profit and Ad Sales Plummet at MediaForEurope. percent to € 1.31

Video Ads 52

Video Ads Retail Audience Media 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. FAQ What Is Google Open Bidding?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is about creating independent advertising solutions for businesses. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Monetize More

APRIL 13, 2023

Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. For a publisher of that size and traffic to increase programmatic earnings by 70% is staggering!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

MAY 10, 2022

Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. In this article, we’ll explain what direct ad sales are, their benefits, and how to find the right advertisers. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., In the programmatic landscape, we always want to have the most direct path to supply as possible,” said McElvain.

Media 63

Media Ad Tech Machine Learning Viewability 63

Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. They explained that this action was made to safeguard users who had requested additional privacy. What does cookieless future hold for programmatic advertising and the digital marketing industry?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. The Week in Tech RTL AdAlliance Launches TV Targeting Solution RTL AdAlliance has introduced a profile targeting solution for TV advertisers.

Viewability 52

Viewability Audience Media Ad Tech 52

Monetize More

NOVEMBER 22, 2022

Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use their resources to improve and implement standards for the good of the online advertising industry. Introduction. What is ads.txt?

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Ad Monsters

JUNE 29, 2022

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.

Ad Tech 79

Ad Tech Media Advertising Ad network 79