Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

AdPushup

JUNE 25, 2023

Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Enter EBDA – Exchange Bidding in Dynamic Allocation, [.]

Ad Exchange 52

Ad Exchange Impressions Advertising Ad Ops 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Step 1: Reporting. Geotargeting.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. Read more about the changes to the ad tech market here. Like, listen if you want this, here it is. And he was like, ‘Whatever. “I

Media 56

Media Cookies Conversion Rate Affiliates 56

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. Learn More: An In-Depth Guide to Top 10 Ad Exchanges for Publishers How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. However, finding the right app monetization platform can be tricky if you are unfamiliar with the industry.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 26, 2023

The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads). This platform supports VPAID ad tags and allows publishers to monetize mobile apps across different operating systems seamlessly.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. No, we don’t ask for your soul in return.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52