Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

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Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Dentsu Posts 8.2

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Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. AAR has been appointed to handle the search for a new agency partner. drop in organic revenues.

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VideoWeek

JULY 22, 2022

Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. Google Ads Introduces Asset Library and Video Creation Tool. The Week For Agencies.

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VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

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NewProgrammatic

SEPTEMBER 8, 2021

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

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VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. The Week For Agencies. VidMob Raises $110 Million. Amazon Tests TikTok-Style Feed. The Week in TV.

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VideoWeek

OCTOBER 28, 2022

Cultural minister Pablo Rodriguez said in a statement: “All we’re asking the tech giants like Facebook to do is negotiate fair deals with news outlets when they profit from their work.” MPs Call for Tougher Sanctions on Tech Giants. Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. The Week For Agencies.

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Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Step 4: The ad exchange processes the bids received from the DSP. Not at all.

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