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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

By using different levels for your Google ads callout extensions, you ensure the right info gets to the right people at the right time. You can have from 2 to 10 callout texts showing with your ad, depending on how much space there is. So, consider what each audience segment needs to know and use these levels wisely!

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. How does Google’s ad tech differ from traditional advertising?

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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

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Webinar Replay: Why First-Party Is the Future of Data

Ad Monsters

WITH THE SUPPORT OF Permutive Permutive empowers publishers and advertisers to address all of their audiences in-the-moment, while protecting privacy. ATLAS Data Studio has four pillars: Contextual Analysis: Publishers need to understand which content is most impactful to their audiences. In AdMonsters’ Jan.

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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

The YouGov study found that long-term retention of audio advertisements is 36-39% stronger when compared to video ads and revealed that 61% of people listen to music on their mobile phones whilst playing mobile games, meaning that audio advertising is a great way to tap into an audience that is already listening to audio.

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What’s Inside Google’s Android Sandbox?

VideoWeek

FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. To do this, apps place users into custom audience lists, but these lists are stored on the users’ device, limiting the spread of information.

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Easy Ways to Boost Your Ads with TikTok Ads Library

AdvertiseMint

Ad performance metrics: It provides data on how well ads are performing, including metrics like views, engagements, and interactions. Ad performance metrics allow advertisers to access the effectiveness of campaigns. Trending sounds and hashtags: The TikTok ads library highlights popular hashtags and sounds used in top ads.