The age of personalization: How to prepare when nobody’s prepared by Optimizely
Martech
OCTOBER 23, 2024
Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.
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