Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N image or call to action); and Optimizations based on test results. This is a scenario that most personalization vendors support.

A/B Testing 103

A/B Testing Machine Learning MarTech Retail 103

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. It's no wonder this luxury retailer has earned so many loyal fans! A/B Testing.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

OCTOBER 1, 2019

The Future of SEO: How AI and Machine Learning Will Impact Content. Urban Outfitters is one of a growing number of retailers that allow their customers to check out as guests. A/B testing has long been considered an essential feature of CRO. Dive Deeper: What Is A/B SEO Testing? Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Unica serves enterprise and midsize companies in the banking, financial services, insurance, retail, healthcare, telco, and travel and hospitality markets.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. 26) Big Data and Deep Learning. Dive Deeper: . 20 ) Predictive & Augmented Analytics.

Marketing 145

Marketing SEO Conversion Audience 145