Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. For example, a clothing retailer can use DCO to showcase personalized product recommendations based on a user’s browsing history or previous purchases.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 68

Viewability Healthcare A/B Testing Food 68

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. These impressions were also sold at a 16% lower rate.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

MAY 8, 2023

Site visitors will now be shown more relevant and personalized ads when they are most interested to learn about your products and services. Retailers can use lifestyle images and short text with their Google Merchant Center catalog to deliver more relevant ads. Visually rich ads rendered natively across Google properties at scale.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77