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Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding

Digital Turbine

When Voodoo’s user acquisition and game monetization team became aware of our new app bidding solution, they started testing bidding across various games. To evaluate bidding performance, they ran an 18-day A/B test across both rewarded video and interstitial formats and platforms, mainly monitoring ARPDAU. Use A/B tests.

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. .

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Beyond Banner Blindness: All About Dynamic Creative Optimization

Automatad Inc.

No more endless A/B testing or manual ad tweaking. DCO best practices: Educate advertisers on the benefits of broader segmentation and diverse creative assets. This potentially commands higher CPMs (cost per thousand impressions), meaning more revenue for you. Be a thought leader in the DCO space!

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

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A Complete Guide to Header Bidding Analytics for Publishers

Brid.tv

Having access to extensive data like bidder insights, latency, and eCPM allows publishers to make more educated decisions about their campaigns. This metric tells publishers how much revenue they’ll generate for 1000 served ad impressions. It Allows Them to Make Data-Driven Decisions. These analytics have two major downsides , though.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

When designed properly, they can give a strong first impression. Driving high-quality traffic, educating the audience, and gaining their trust. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. However, tracking impressions allows advertisers to understand the campaign distribution.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. Another way to evaluate ad network performance is through A/B testing.

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