Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding
Digital Turbine
SEPTEMBER 12, 2022
When Voodoo’s user acquisition and game monetization team became aware of our new app bidding solution, they started testing bidding across various games. To evaluate bidding performance, they ran an 18-day A/B test across both rewarded video and interstitial formats and platforms, mainly monitoring ARPDAU. Use A/B tests.
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