Single Grain

AUGUST 18, 2020

The ROI of paid advertising is linear. This strategy has allowed Airbnb to receive 300% more bookings : Start guest blogging : Sharing valuable content on industry-specific publications can boost your brand awareness and build your company’s authority. 22 Brands with the Best Content Marketing Campaigns.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

JUNE 16, 2023

Many social media platforms offer different tools to target your audience based on core demographics, such as gender and age, as well as other aspects, such as education, job title, interests, and past purchases. Some tools also provide additional features, such as A/B testing.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

APRIL 3, 2020

Industry (Healthcare, Education, etc.). The graph for temporal content therefore is short lived with traffic spikes like this: Evergreen content gives you a better ROI because it will still be generating traffic (and perhaps even grow stronger) in the future, whereas newsy, trending content will gradually lose all of its traffic.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

FEBRUARY 22, 2024

Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Remember, great content is a balance of visual appeal and educational value. Where do you find the necessary data?

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. You get to tap into the host blog's whole new network and promote your brand.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. To filter only the best influencer, you can track and calculate your ROI, which helps you identify the influencer who is performing the best for your business.

SEO 94

SEO Marketing Pop-Up Communications 94

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). How to Work with YouTube Influencers to Grow Your Business.

Marketing 145

Marketing SEO Conversion Audience 145