AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. Diverse ad formats.

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Smart-Hub

JUNE 17, 2024

Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences. Optimize the Creatives The next step is to select the ad format — this should be done with the identified campaign objectives in mind.

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 52

Aronson Ads

OCTOBER 25, 2023

Demand Gen ads will be shown on the following platforms: YouTube shorts YouTube in-stream YouTube in-feed Discover feed Gmail Additionally, we will be able to reach a whole new audience with the lookalike segments. Google has redesigned the ad workflow and previews for advertisers to see how creatives will look across all platforms.

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Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

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Conversion Marketing A/B Testing Electronics 86

Martech Series

AUGUST 17, 2022

We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.”. The post Mediaocean expands on TV+video creative infrastructure with acquisition of Imposium appeared first on MarTech Series.

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AdvertiseMint

JULY 29, 2023

Do you want to learn TikTok ads best practices? TikTok offers you a mouth-watering to broaden your reach and engage your target audience. But how can you make your ads stand out from the competition? This blog post will provide simple yet powerful tips on creating effective TikTok ads. more impressions.

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Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

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AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

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MNTN

JULY 5, 2022

It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV. For B2B businesses, this means efficiently reaching your target audience, with the ability to drill down to attributes like job title or job function. Next, select your target audience.

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Flashtalking by Mediaocean

AUGUST 17, 2022

We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.” About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

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Digiday

MARCH 20, 2023

Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Social media generates the greatest ROI, but how do we figure out what’s going to resonate the most with the target audience?

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Brid.tv

DECEMBER 23, 2022

Make sure they support all the mobile ad formats you need, that they have high ad fill rates , offer satisfactory CPMs, and so on. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads. Let’s take a quick look at the most common in-app ad formats.

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Digiday

OCTOBER 25, 2022

Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. Audiences use more streaming services than ever and are more receptive to ads when engaging with streaming content. ” .

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Digiday

NOVEMBER 17, 2022

HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Best Personalization and A/B Testing Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Best Native Advertising Platform. Best Partner Clean Room.

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Automatad Inc.

JANUARY 9, 2024

Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy ! Many large and small publishers see video ads as a growing part of their business and use video header bidding to serve them.

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Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. The box section covers video signals, which we’ll discuss in the immediate section. Buyers value video inventory that is….

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AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Does your audience appreciate humor or a more serious tone?

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Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space. For instance, if the floor price for a video ad is set at $2.00 or more per thousand impressions can purchase that ad space.

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MNTN

DECEMBER 15, 2022

Unfortunately, CTV only accounts for about 18% of video ad dollars. So there is a huge disconnect and a miss in terms of where you’re spending your ad dollars when it comes to video content,” she explained. After selecting the main business goals, Haase then recommends selecting a target audience.

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Advertising A/B Testing Audience Retargeting 52

InMobi

MAY 16, 2017

Most people who came to the booth were curious to hear more about InMobi’s User Acquisition and Remarketing solutions for performance advertising and also our solutions for publishers to monetize their app with the suite of InMobi Video Ads. It’s time to think beyond Facebook and Google.

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Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

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Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

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InMobi

AUGUST 12, 2018

The online production houses have created a strong pull through ‘Originals’ that could never be seen on the big screen either due to production scale, niche genres made for smaller audiences and/or censor board issues. ” Are OTT Ads Just TV-like Video Ads on Mobile?

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AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

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RevX

NOVEMBER 7, 2022

The internet is a huge place with millions of ad inventories. From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Reaching the right audience in the right context is key to a successful advertising strategy. Audience Targeting Mechanism.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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InMobi

JUNE 20, 2019

They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases. You can only do the above if you invest deeply into things like user/LTV modeling, A/B testing frameworks, custom bidders, etc., As one example of this in action, consider this video ad for a hit movie.

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AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad.

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MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale? Native Advertising.

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MNTN

MAY 16, 2023

Viewing videos. Adding items to their cart without purchasing. How Connected TV Can Get the Ball Rolling Connected TV advertising can be a powerful tool to engage your audience at the information-gathering stage of a purchase. You can also run A/B tests to see which campaigns are most successful.

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Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Personalization and A/B Testing Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%.

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Viewability Healthcare A/B Testing Food 68

Lemonads

JULY 24, 2021

A good CTR is a sign that your target audience found your ads compelling and helpful. This will avoid your ad being displayed to people searching for non-adult dance lessons, and in consequence, stop wasting budget on users that will not convert. A/B Testing AB testing is designed to optimize the performance of your ads.

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InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. In fact, many publishers are now using header bidding to A/B test partners to see which ones will bring them more money for their supply. What about 2020?

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Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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AdvertiseMint

JANUARY 8, 2024

Would you like to learn how to analyze Facebook ads performance? With over 3 billion monthly active users , Facebook provides a massive platform for businesses to reach their target audience. However, learning how to analyze Facebook ads performance will help you maximize your advertising efforts on the platform.

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Monetize More

JUNE 1, 2023

App Monetization Website monetization involves displaying ads on your website to generate revenue. This can include display ads, video ads, sponsored content, and more. App monetization involves displaying ads in your mobile app to generate revenue. However, not all ad networks are created equal.

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