Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

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A/B Testing eCommerce Banner MarTech 138

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Style: dramatic, eye-catching, emotional.”

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A/B Testing Audience Conversion Marketing 127

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. This allows for targeted marketing strategies that resonate with specific groups.

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A/B Testing Marketing Conversion Rate ROI 124

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. Target users in Kameleoon based on their likelihood to purchase or churn using GA4’s predictive audiences.

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A/B Testing MarTech Audience Conversion 86

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Design choices should meet accessibility standards to make your CTAs usable for all audiences. These approaches strengthen the relationship between your brand and your audience.

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A/B Testing Pop-Up Click Through Rate Conversion 126

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B Testing eCommerce Fashion Conversion 120

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. So, the company focused more on inbound content and targeted digital channels.

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A/B Testing Marketing SEO Education 107

Ad Monsters

APRIL 15, 2025

We run A/B tests for new product features to ensure theyre effective before scaling. Weve also built internal tools, including a custom A/B testing system, and use platforms like Prebid for analytics. That said, the conversation is starting to shift. Just because content is news doesnt mean its unsafe.

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A/B Testing Cookies Ad Tech Conversion 101

Ad Rants

NOVEMBER 7, 2022

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. Clear, concise copy is key for driving conversions and highlighting relevance to your target audience. Try A/B Testing.

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Conversion A/B Testing Audience Advertising 130

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. You can initiate the conversation! Email isn’t just a communication channel.

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Conversion A/B Testing Education Audience 98

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Swag: Branded items have their place, too.

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Conversion Rate Click Through Rate A/B Testing Conversion 118

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? 3) Use Content that Suits Your Specific Audience.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Ad Rants

MARCH 25, 2024

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. They do this by having a clear call-to-action (CTA) and a focused message.

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Conversion A/B Testing Conversion Rate Impressions 130

Martech

FEBRUARY 11, 2025

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. Test multiple biases strategically within a holistic testing framework. Keep the focus on adding value as you guide and encourage engagement.

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A/B Testing Clickbait Conversion Impressions 121

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes.

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A/B Testing Pop-Up Conversion Rate Retail 73

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale. Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.

Conversion 122

Conversion A/B Testing Machine Learning Conversion Rate 122

AdvertiseMint

DECEMBER 29, 2024

Key Takeaways Leverage Bing’s advanced demographic and behavioral targeting to reach high-intent audiences. Optimize ad copy and landing pages for seamless user experience and conversion. Use A/B testing and Bing feature integrations to refine strategies and enhance performance.

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A/B Testing ROI Conversion Audience 52

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. A widely used algorithm for this purpose is k-means clustering.

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Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

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Conversion Machine Learning A/B Testing Conversion Rate 107

AdvertiseMint

JANUARY 16, 2025

Employ A/B testing and integrate Google Analytics for comprehensive insights. Important key performance indicators (KPIs) include view-through rates, click-through rates (CTR), and conversion rates. Monitoring engagement metrics such as likes, comments, and shares also helps gauge audience interaction and interest.

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A/B Testing Advertising Click Through Rate CPA 52

Martech

MARCH 11, 2025

The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client. Test it with your prospect list and web personalization tools.

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A/B Testing Conversion MarTech Audience 104

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If If they’re testing, why are they testing?” Natural fit with A/B testing.

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Conversion Marketing A/B Testing MarTech 135

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

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Machine Learning Click Through Rate A/B Testing Conversion Rate 132

Martech

APRIL 16, 2025

Marketers must still provide strategy, creativity and an understanding of audience psychology. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). But the “human in the loop” is essential.

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MarTech A/B Testing Retail ROI 100

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

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Marketing A/B Testing Audience Conversion 92

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. for conversations In the above example, a conversation might have sussed out the nuance to save the campaign. The question remains: how do marketers make room for these important conversations when everyone is pressed for time?

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Conversion Marketing A/B Testing Electronics 116

Single Grain

APRIL 27, 2025

But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Key Takeaways Ad fatigue occur when your audience becomes bored and annoyed of your ads, and your campaign no longer generates sales. Decreasing conversion rates. Here are 7 ways to overcome ad fatigue in 2025. What Is Ad Fatigue?

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Drive actual conversions? Not all audiences are created equal.

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Fashion A/B Testing Audience Marketing 96

The Ad Tech Blog

JUNE 18, 2024

This can lead to higher engagement and conversion rates. Using tools like A/B testing and consumer feedback can help advertisers find the sweet spot for ad frequency. This ensures that ads are effective without overwhelming the audience. Regular testing and adjustments are key to maintaining campaign effectiveness.

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A/B Testing Conversion Rate Machine Learning Click Through Rate 130

AdvertiseMint

JANUARY 24, 2025

By defining your target audience , crafting compelling narratives, and using high-quality visuals and sound, you can create ads that truly engage. Identify and define your target audience using demographic and behavioral data. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

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A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

JULY 19, 2023

In this blog post, we’ll explore the importance of experimentation, discuss the benefits of A/B testing, and reveal our choice for that ultimate digital marketing tool. A/B Testing When it comes to experimentation, there’s one technique that is foundational to any digital marketer’s bag of tricks: A/B testing.

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A/B Testing Marketing Conversion Conversion Rate 97

Martech

JUNE 18, 2024

Test variations: Employ A/B testing to find what works best. This demonstrates your product in action and inspires your audience. This maintains visual clarity while ensuring the images load quickly on all devices, which is crucial for keeping your audience engaged and not bouncing off due to slow loading times.

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A/B Testing Communications Audience Conversion 122

Martech

JANUARY 23, 2025

Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? This is where you can train your marketing teams how to answer questions that directly impact their work, including: Which channels are driving conversions?

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Marketing A/B Testing ROI Conversion 124

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. If you’re using it in any way beyond GA, it will affect your strategy.

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A/B Testing Conversion Rate Conversion MarTech 107

Martech

OCTOBER 23, 2024

Also, make sure the platform enables a holistic view of the customer and allows you to efficiently manage your audiences. With Optimizely Personalization, brands can create targeted experiences that drive conversions, deliver high-performing experiences in real-time, measure ROI, and plan and ideate, all from a single platform.

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ROI A/B Testing Machine Learning Shipping 123

Martech

SEPTEMBER 16, 2024

Improve the conversion rate of leads to opportunities by 15%. Achieve a 30% attendee-to-lead conversion rate at events. Product marketing: Refining messaging with A/B testing Use content management systems (CMS) and A/B testing platforms to refine messaging across digital channels.

MarTech 67

MarTech A/B Testing Marketing Conversion Rate 67