Ad Monsters
APRIL 24, 2024
For instance, companies that do business in Europe will need to comply with the Corporate Sustainability Reporting Directive (CSRD) , a directive requiring companies to report on the impact of their activities on the environment and society beginning in 2024 and report them in 2025.
Martech
APRIL 18, 2024
Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.”
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MNTN
JUNE 27, 2022
The viewership of this channel is also expected to climb, surpassing linear audiences by 2025 with 235.5 million viewers. Ultimately, despite the decline estimated for linear TV audiences and ad spend, brands can still expect to have a strong TV-based ad channel to advertise through in the form of Connected TV. Connected TV in the News.
Automatad Inc.
FEBRUARY 29, 2024
Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. According to the study, the ad spending rate of native ads will jump 372% between 2020 and 2025. The market value of native advertising will be $400 billion by 2025, with the U.S. It is highly lucrative.
Digiday
MARCH 5, 2023
“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.
Digiday
JANUARY 22, 2023
AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion in 2024 and surpassing $800 billion by 2025. The global digital advertising market in 2023 is expected to reach $681.39
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