Playwire

APRIL 10, 2025

While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the ad tech industry. The median effective margin for curated deals is 30%, with the median effective CPM at $0.51, comparable to traditional DSP targeting fees.

CPM 52

CPM Ad Tech Media 52

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 70

Cookies Ad Tech Retail Agency 70

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 94

Advertising Cookies Ad Tech Retail 94

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Company Announcements View all | Post a press release Why do people REALLY run in 2025? © 2025 TechTarget, Inc. 3, 2024 Michael M.

Food 90

Food Cookies Pop-Up ROI 90

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. Recommended Reading Just did it: Women-focused Super Bowl LIX ads score as other marketers falter By Peter Adams , Chris Kelly • Feb. © 2025 TechTarget, Inc.

Pop-Up 98

Pop-Up Retail Agency ROI 98

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail 70

Retail Agency Ad Tech CPM 70

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 79

Pop-Up Cookies Agency Ad Tech 79

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. © 2025 TechTarget, Inc. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries. All rights reserved.

Marketing 80

Marketing Cookies Agency Ad Tech 80

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 © 2025 TechTarget, Inc. billion (£3.2

Media 72

Media Cookies Agency Retail 72

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6%

Agency 78

Agency Retail ROI Ad Tech 78

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. Revenue less pass-through costs declined 2.7% on a like-for-like basis to 2.48 billion pounds, or about $3.2

Agency 70

Agency Cookies Retail ROI 70

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Electronics 68

Electronics Cookies Agency Ad Tech 68

PubMatic

MAY 14, 2025

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 55

Cookies Fashion Agency Ad Tech 55

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 67

Cookies ROI Retail Agency 67

Marketing Dive

JULY 7, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Adidas unites superstars across music, sports, fashion in culture play Samuel L. © 2025 TechTarget, Inc.

Fashion 64

Fashion Pop-Up Agency Ad Tech 64

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.

Cookies 67

Cookies Pop-Up ROI Retail 67

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 Peter Adams Senior Reporter post share post print email license Delivery platform DoorDash is enacting the largest update to its advertising division since the unit launched nearly four years ago. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.”

Retail 62

Retail Media Ad Tech Cookies 62

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. © 2025 TechTarget, Inc.

Cookies 54

Cookies Entertainment Click Through Rate Agency 54

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Marketing 59

Marketing Retail Cookies Agency 59

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Sara Karlovitch Staff Reporter post share post print email license Mars is hoping to leverage computers and accessories maker Razer's connection to the gaming community to make inroads with Gen Z. billion in 2025. © 2025 TechTarget, Inc. By Chris Kelly • Dec. or its subsidiaries.

Cookies 59

Cookies Retail Agency Ad Tech 59

Marketing Dive

JUNE 3, 2025

Published June 3, 2025 Sara Karlovitch Staff Reporter post share post print email license Mom's produce department in its Van Ness, Washington, D.C., store on April 4, 2025. Published June 3, 2025 Sara Karlovitch Staff Reporter post share post print email license Mom's produce department in its Van Ness, Washington, D.C.,

Cookies 58

Cookies Retail Agency ROI 58

Marketing Dive

JUNE 16, 2025

© 2025 TechTarget, Inc. High-quality third-party data, like that provided by Eyeota, is a critical enabler of personalization at scale. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Retail 64

Retail Ad Tech ROI Agency 64

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Chris Kelly Senior Reporter post share post print email license Alaska Airlines is beginning to optimize its ad budget in line with Meridian’s findings, shifting more spend toward a mid-funnel strategy to move consumers to complete bookings. 10, 2025 Keep up with the story. © 2025 TechTarget, Inc.

40

40

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 By Aaron Baar post share post print email license Retrieved from Vimeo on June 30, 2025 Dive Brief: Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay” for Consul, after consultation with entrant agency DM9, per an announcement from the awards entity. TechTarget, Inc.s

Cookies 97

Cookies Retail Agency Ad Tech 97

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Smartwater reteams with Jennifer Aniston for its latest campaign, which riffs on how the pair “were never on a break” — a reference to an iconic moment on “Friends. 10, 2025 Michael M. 10, 2025 Michael M. © 2025 TechTarget, Inc.

Marketing 126

Marketing Cookies Agency ROI 126

Marketing Dive

JUNE 23, 2025

From Brand New Day - Insightive June 03, 2025 Welocalize Highlights AI Strategies for Scalable E-Learning in Latest Issue of PATHFINDER From Welocalize, Inc. © 2025 TechTarget, Inc. Squatch, valuing brand’s viral marketing to Gen Z men By Peter Adams How Liquid I.V.’s or its subsidiaries. All rights reserved. TechTarget, Inc.s

Marketing 115

Marketing Retail Agency ROI 115

Marketing Dive

JUNE 23, 2025

Published June 23, 2025 By Aaron Baar post share post print email license London, U.K., The personal luxury goods segment contracted 1% last year, and Q1 sales for 2025 are expected to have seen a slide between 1% and 3%, per the report. © 2025 TechTarget, Inc. By Chris Kelly • Dec. 10, 2024 Michael M. or its subsidiaries.

Cookies 100

Cookies Fashion Agency ROI 100

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. “By © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. TechTarget, Inc.s Newton, MA 02466.

Cookies 81

Cookies Ad Exchange Agency Ad Tech 81

Marketing Dive

JUNE 23, 2025

Published June 23, 2025 Sara Karlovitch Staff Reporter post share post print email license If brands want to take advantage of loyalty programs they must move beyond basics. © 2025 TechTarget, Inc. By Peter Adams and Chris Kelly • Feb. By Peter Adams and Chris Kelly • Feb. or its subsidiaries. All rights reserved. TechTarget, Inc.s

Agency 92

Agency ROI Cookies Ad Tech 92

Marketing Dive

JUNE 18, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S.

Advertising 68

Advertising Retail Ad Tech Cookies 68

Marketing Dive

JUNE 3, 2025

Published June 3, 2025 Peter Adams Senior Reporter post share post print email license Instacart is transporting shoppers back to the '90s with its summer campaign. © 2025 TechTarget, Inc. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? or its subsidiaries.

Cookies 96

Cookies Food Retail Agency 96

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Instead of ads in private DMs, Meta is going back to its original monetization strategy of adding ads into Status. June 10, 2025 Why do people REALLY run in 2025? © 2025 TechTarget, Inc.

Retail 75

Retail Agency ROI Ad Tech 75

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 Chris Kelly Senior Reporter post share post print email license Cinnamon Toast Crunch's “Must Cinnadust” campaign finds the General Mills cereal brand taking the creative concept of its early 2000s ads in a killer new direction to reengage Gen Z consumers. 7, 2025 Keep up with the story.

Pop-Up 115

Pop-Up Retail Agency ROI 115