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Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. By 2026, smaller brands expect 45% of their digital video to be developed using generative AI and 42% of midsize brands expect the same.
Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?
Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.
Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.”
Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec.
Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.
Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.
Published July 21, 2025 By Aaron Baar post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. Published July 21, 2025 By Aaron Baar post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. organic growth during the second quarter of 2025.
Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4
Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.
Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6%
During the first quarter of 2025, ADvendio experienced a very productive period. CES marks the year’s official start for those of us in the ad-tech space. Flexible Pricing (CPM, CPC, etc.) Sales Kick-Off Meeting 2025 The post Q1 2025: Company Review first appeared on Advendio.
While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the adtech industry. The median effective margin for curated deals is 30%, with the median effective CPM at $0.51, comparable to traditional DSP targeting fees.
Published July 22, 2025 Peter Adams Senior Reporter post share post print email license Thing, a skittering hand from the series "Wednesday," is helping to hawk Cheetos as part of a partnership with Netflix. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.
According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.
Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. Revenue less pass-through costs declined 2.7% on a like-for-like basis to 2.48 billion pounds, or about $3.2
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from VideoAmp builds momentum with Warner Bros. ad sales president, Warner Bros. ad sales president, Warner Bros.
Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. VaynerMedia became the brand’s social media and influencer marketing agency of record in March. By Peter Adams and Chris Kelly • Feb. By Peter Adams and Chris Kelly • Feb.
Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.
Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.
Published July 21, 2025 Chris Kelly Senior Reporter post share post print email license JCPenney's "Drop Off" ad shows how a mom's outfit purchase provided both value and a "morning drop-off mic drop" moment. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.
Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.
Published July 25, 2025 Sara Karlovitch Staff Reporter post share post print email license Younger consumers are more likely to watch sports on streaming platforms, according to Forrester research. By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
Published July 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read says that the ad-holding group's H1 performance ended up worse than expected — and that challenging underlying trends will extend into the year's second half. Previously, the U.K.-based
Published July 10, 2025 Jessica Deyo Editor post share post print email license American Eagle will feature over 800 of its locations nationwide on Snap Map through the Promoted Places advertising placement. Recommended Reading Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell By Aaron Baar • Oct.
Published July 25, 2025 Peter Adams Senior Reporter post share post print email license Starry is offering a digital pass that provides 100% cash back on a soda purchase when temperatures tip into the triple digits this summer. That could occur more frequently as the effects of climate change produce more frequent, longer-lasting heat waves.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.
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