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Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. By 2026, smaller brands expect 45% of their digital video to be developed using generative AI and 42% of midsize brands expect the same.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. Please select at least one newsletter.

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Unilever debuts AI-driven design unit to wean brands off TV-first model

Marketing Dive

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

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Sociable: Pinterest shares tips for aligning Pin listings with visual search

Marketing Dive

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

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WPP Media launches AI-driven tool to push beyond ID-based targeting

Marketing Dive

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 © 2025 TechTarget, Inc. billion (£3.2

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

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