2025 Ad Inventory Cookies 
illumin
DECEMBER 3, 2024
Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.
Advendio
APRIL 14, 2025
In 2025, U.S. retail media ad spend is projected to reach $109.4 of total digital ad spending, according to eMarketer. However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. billion, making up 27.2%
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Relevant-Digital
APRIL 23, 2024
The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.
Advendio
MARCH 20, 2025
In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.
Ad Monsters
SEPTEMBER 10, 2024
They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? If this project comes to fruition, it won’t just pit TTD against CTV giants like Roku, Amazon, and Google — it will fundamentally reshape how ads are bought and sold in CTV land.
VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.
Relevant-Digital
SEPTEMBER 25, 2024
This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. The potential decline of third-party cookies affects the entire industry. It was a pleasure to see the great interest Relevant Yield generated.
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