Single Grain

JULY 29, 2025

billion in 2024 to a projected $69.0 compound annual growth rate between 2024 and 2030. By triggering mobile ads for discounted Whopper offers whenever consumers were detected near McDonald’s locations, Burger King generated over 1.5 With revenue rising from $59.7 billion in 2025 , the 15.2%

Geo targeting

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. And social media will be a big focus of this investment.

Ad Tech

Marketing Dive

JULY 17, 2025

10, 2024 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec.

Advertising

AdPushup

OCTOBER 13, 2024

Discover the 17 best mobile ad networks for publishers in our 2024 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

Mobile Ads

AdPushup

OCTOBER 16, 2024

In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice, but a necessity. Since mobile ads are increasingly becoming popular, trying out different mobile ad sizes is important for publishers trying to achieve the best out of their monetization efforts. [.]

Mobile Ads

Ad Monsters

NOVEMBER 30, 2023

The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.

Machine Learning

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising

Single Grain

NOVEMBER 14, 2023

for mobile ads. So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12. If you’re ready to get the maximum return on your online advertising investments, Single Grain’s ad experts can help!? The post 17 Cheapest Ad Networks for Best PPC Conversions in 2024 appeared first on Single Grain.

Ad network

Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. Meanwhile, Google’s promise to retire third-party cookies within Google Chrome spans the horizon for 2024.

Marketing

Martech

JULY 28, 2022

They will now start phasing them out in late 2024. Similar sentiments were expressed by Adib Karbouj, head of ad operations at BCNMonetize, a mobile ad platform specializing in inventory outside of Facebook and Google. Read next: MGID’s Ukrainian operations continue despite the bombs.

Cookies

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

Advertising

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising

InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

Advertising

VideoWeek

FEBRUARY 18, 2025

Quote of the Week Number of the Week Charts of the Week AppLovin to Divest Apps Business as Advertising Takes Over AppLovin saw its advertisingrevenues rise 75 percent YoY in 2024, compared with just 3 percent for its owned and operated apps segment. The introduction of ads on streaming services added 1.7

Entertainment

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% This is because lower-funnel search ads are still a mainstay for most retail.

eCommerce

illumin

FEBRUARY 20, 2024

The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. In fact, spending for mobile advertising is expected to surpass $300 billion U.S. dollars by 2024. The basics of mobile advertising is a familiar concept. million in 2022, and 253.3

Advertising

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. As of January 16, 2024, the rules of consent management for advertising purposes have changed for good. Fast forward to today, January 16, 2024, and the game has changed.

GDPR

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

Advertising

AdvertiseMint

OCTOBER 20, 2023

Statistics about mobile marketing: Mobile accounts for over 50% of all web traffic. Mobile advertising spending is expected to reach $413 billion by 2024. 79% of mobile users have taken action on a mobile ad in the past month. How can I measure the success of my mobile ad campaigns?

Marketing

Basis

OCTOBER 18, 2024

Retail ad spending reflects these trends: It’s anticipated to surpass $100 billion for the first time in 2024 and reach $123.5 For retail advertisers, this shift underscores the increasing importance of connecting with audiences on digital channels via a holistic, omnichannel approach.

Retail

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Mobile Advertising Prowess The mobile advertising sector has experienced unprecedented growth, becoming a cornerstone for brands aiming to connect with users on handheld devices.

Ad Exchange

AdExchanger

JULY 11, 2024

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough?

Mobile Ads

Brid.tv

SEPTEMBER 16, 2024

Publishers can also partner up and push video content to third-party websites , which opens the door for revenue share — meaning you earn ad revenue from ads served within your content that’s featured on the partner’s website or platform, increasing your overall ad revenue.

Header Bidding

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2022: Google Chrome announced that it will delay shutting off support for third-party cookies to 2024. What Are Mobile IDs? Mobile IDs, also known as mobile advertising IDs, are IDs that are associated with a user’s mobile device, e.g. smartphone and tablet.

Cookies

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

Advertising

Single Grain

JUNE 20, 2023

The world of mobile advertising is evolving at a rapid pace, and those who dare to stay ahead of the curve will undoubtedly reap the rewards. If you’re ready to grow your business with mobile ads, Single Grain’s paid ads experts can help!? As a result, mobile advertising spend reached a record of $327.1

Advertising

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Viewability

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising

VideoWeek

JUNE 10, 2022

The agreement extends the commitment for a further three years, meaning Premier Sports will carry the Spanish football league until the end of 2024/25. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit

Ad Monsters

SEPTEMBER 15, 2024

Surge in Political Ad Spend: Opportunities and Strategies Yakira Young: What factors are driving the surge in political ad spend for OOH, and how can publishers adapt their offerings to capture this market? increase in ad revenue in the second quarter, reaching $2.78 OOH produced a 3.4%

Geo targeting

Ad Monsters

JULY 9, 2024

When Apple introduced App Tracking Transparency ( ATT ), it sent ripples through the digital ad world. Announced at WWDC 2024, AAK is set to redefine ad attribution, offering more flexibility, better insights, and a robust privacy-first approach. It’s a marathon, not a sprint.

Impressions

Digiday

JANUARY 15, 2023

Gen Alpha includes children born between 2010 and 2024, with about 2.7 Results showed that consumer spending definitely cooled in 2022, but mobile still remained strong, with short-form video apps controlling consumer attention. ” Impact of Gen Alpha in the market.

Agency

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023. Read more on VideoWeek.

Ad Tech

VideoWeek

MAY 8, 2025

Mobile ad tech business AppLovin has agreed the sale of its video games business,according to a filing on Wednesday. The firm announced plans to offload its mobile apps business in February, with a $900 million price tag attached to the portfolio of 10 games studios. The deal is expected to close in Q2 2025.

Ad Tech