AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Single Grain

NOVEMBER 14, 2023

for mobile ads. So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12. If you’re ready to get the maximum return on your online advertising investments, Single Grain’s ad experts can help!? The post 17 Cheapest Ad Networks for Best PPC Conversions in 2024 appeared first on Single Grain.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. Meanwhile, Google’s promise to retire third-party cookies within Google Chrome spans the horizon for 2024.

Marketing 99

Marketing Cookies Mobile Ads Media 99

Ad Monsters

JUNE 13, 2025

Ad blocking continues to pose a significant challenge for publishers and platforms. Nearly 1 billion users—or about one out of eight people on Earth—are blocking ads globally. Plus, mobile adoption of ad blockers is growing.

Pop-Up 52

Pop-Up Mobile Ads Audience Impressions 52

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech

JULY 28, 2022

They will now start phasing them out in late 2024. Similar sentiments were expressed by Adib Karbouj, head of ad operations at BCNMonetize, a mobile ad platform specializing in inventory outside of Facebook and Google. Read next: MGID’s Ukrainian operations continue despite the bombs.

Cookies 118

Cookies Mobile Ads MarTech Advertising 118

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 92

Advertising Marketing Cookies Retargeting 92

InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

VideoWeek

FEBRUARY 18, 2025

Quote of the Week Number of the Week Charts of the Week AppLovin to Divest Apps Business as Advertising Takes Over AppLovin saw its advertisingrevenues rise 75 percent YoY in 2024, compared with just 3 percent for its owned and operated apps segment. The introduction of ads on streaming services added 1.7

Entertainment 52

Entertainment Ad Tech Mobile Ads Agency 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% This is because lower-funnel search ads are still a mainstay for most retail.

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

illumin

FEBRUARY 20, 2024

The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. In fact, spending for mobile advertising is expected to surpass $300 billion U.S. dollars by 2024. The basics of mobile advertising is a familiar concept. million in 2022, and 253.3

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. As of January 16, 2024, the rules of consent management for advertising purposes have changed for good. Fast forward to today, January 16, 2024, and the game has changed.

GDPR 52

GDPR Mobile Ads Audience Advertising 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

AdvertiseMint

OCTOBER 20, 2023

Statistics about mobile marketing: Mobile accounts for over 50% of all web traffic. Mobile advertising spending is expected to reach $413 billion by 2024. 79% of mobile users have taken action on a mobile ad in the past month. How can I measure the success of my mobile ad campaigns?

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Basis

OCTOBER 18, 2024

Retail ad spending reflects these trends: It’s anticipated to surpass $100 billion for the first time in 2024 and reach $123.5 For retail advertisers, this shift underscores the increasing importance of connecting with audiences on digital channels via a holistic, omnichannel approach.

Retail 98

Retail Marketing Shipping Mobile Ads 98

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Mobile Advertising Prowess The mobile advertising sector has experienced unprecedented growth, becoming a cornerstone for brands aiming to connect with users on handheld devices.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

Publishers can also partner up and push video content to third-party websites , which opens the door for revenue share — meaning you earn ad revenue from ads served within your content that’s featured on the partner’s website or platform, increasing your overall ad revenue.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

AdExchanger

JULY 11, 2024

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough?

Mobile Ads 115

Mobile Ads Cookies 115

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2022: Google Chrome announced that it will delay shutting off support for third-party cookies to 2024. What Are Mobile IDs? Mobile IDs, also known as mobile advertising IDs, are IDs that are associated with a user’s mobile device, e.g. smartphone and tablet.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 20, 2023

The world of mobile advertising is evolving at a rapid pace, and those who dare to stay ahead of the curve will undoubtedly reap the rewards. If you’re ready to grow your business with mobile ads, Single Grain’s paid ads experts can help!? As a result, mobile advertising spend reached a record of $327.1

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JUNE 10, 2022

The agreement extends the commitment for a further three years, meaning Premier Sports will carry the Spanish football league until the end of 2024/25. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. And social media will be a big focus of this investment.

Ad Tech 52

Ad Tech Media Agency Audience 52

Ad Monsters

SEPTEMBER 15, 2024

Surge in Political Ad Spend: Opportunities and Strategies Yakira Young: What factors are driving the surge in political ad spend for OOH, and how can publishers adapt their offerings to capture this market? increase in ad revenue in the second quarter, reaching $2.78 OOH produced a 3.4%

Geo targeting 115

Geo targeting Audience Brand Lift Affiliates 115

Ad Monsters

JULY 9, 2024

When Apple introduced App Tracking Transparency ( ATT ), it sent ripples through the digital ad world. Announced at WWDC 2024, AAK is set to redefine ad attribution, offering more flexibility, better insights, and a robust privacy-first approach. It’s a marathon, not a sprint.

Impressions 114

Impressions Ad network Conversion Retargeting 114

Digiday

JANUARY 15, 2023

Gen Alpha includes children born between 2010 and 2024, with about 2.7 Results showed that consumer spending definitely cooled in 2022, but mobile still remained strong, with short-form video apps controlling consumer attention. ” Impact of Gen Alpha in the market.

Agency 69

Agency Media Conversion Marketing 69

VideoWeek

MAY 8, 2025

Mobile ad tech business AppLovin has agreed the sale of its video games business,according to a filing on Wednesday. The firm announced plans to offload its mobile apps business in February, with a $900 million price tag attached to the portfolio of 10 games studios. The deal is expected to close in Q2 2025.

Ad Tech 52

Ad Tech Mobile Ads Advertising Marketing 52

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. percent in 2023. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Advertising 52

illumin

JULY 9, 2024

This is especially significant considering the medium’s growth; according to the Out of Home Advertising Association of America (OAAA), OOH ad spend saw its highest-ever first-quarter volume , up 6.8% in Q1 2024.

Retargeting 111

Retargeting Advertising Demand Side Platform Brand Awareness 111

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America. million the previous year.

Ad Tech 52

Ad Tech Retail Media Agency 52

VideoWeek

MAY 9, 2025

The Week in Tech AppLovin Offloads Apps Business as Ad Revenues Continue to Climb Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. We are ready to invest around 100 million for this channel. WBD gained 5.3

Ad Tech 52

Ad Tech Non-Profit Agency Media 52