Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

AdvertiseMint

OCTOBER 31, 2023

Now, the pendulum is swinging away from unfettered cookie tracking: Google plans to phase out third-party cookies in Chrome by 2024. Browsers like Safari and Firefox already restrict cookies. The unregulated cookie potluck is winding down. Cookie alternatives should now be fully implemented.

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

FEBRUARY 29, 2024

Implementing a loyalty program, where a brand offers exclusive (and often personalized) deals and incentives in exchange for their customers’ first-party data. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. This is a significant drop from 9.1

Retail 98

Retail Media Ad Tech Audience 98

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Google’s Deprecation Trials: A Temporary Solution Originally, Google intended to phase out third-party cookie access in Chrome by 2024.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Automatad Inc.

FEBRUARY 14, 2022

Vice Media Group rolled out plans to diversify revenue by 2024. PPIDs are used to facilitate measurement and targeting without third-party cookies. However, they are only limited to a specific publisher’s media since PPIDs are usually attached to logged-in users or a first-party cookie. AdTech Trends.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Single Grain

NOVEMBER 28, 2023

Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies. While it’s arguably less convenient than the use of third-party data, first-party cookies are very much the new standard of collecting user data while maintaining their privacy.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

JANUARY 23, 2025

And what happened to the massive AI improvements we were promised for 2024? Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025.

MarTech 114

MarTech Cookies ROI A/B Testing 114

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. You can control which data is sent to the vendor and how.

Cookies 124

Cookies First-Party Cookies GDPR Pop-Up 124