Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 134

Media Advertising Click Through Rate Machine Learning 134

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail 122

Retail GDPR Retargeting Media 122

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. It will be challenging without third-party cookies to track interests, behaviors, and habits. Without third-party cookies, that’s going to be a challenge for a couple of reasons.

Retail 102

Retail Advertising Cookies Marketing 102

Exchange Wire

APRIL 3, 2024

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.]

Cookies 85

Cookies Retargeting Ad Tech 85

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 92

Advertising Marketing Cookies Retargeting 92

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies. Are you ready to go cookieless?

Cookies 59

Cookies Media Machine Learning GDPR 59

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? Wrapping Up.

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data. billion, with projections indicating a 14.8%

Retail 52

Retail Media Ad network Ad Tech 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. of US digital display advertising in 2024 totaling $157.4

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Google will be phasing out third-party cookies completely sometime in 2025. billion worldwide active users.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Ad Monsters

AUGUST 8, 2024

Google’s answer is the Privacy Sandbox, a set of APIs to facilitate the selling, buying, and targeting of in-app ad placements, without requiring third-party cookies in Chrome or cross-app identifiers on Android. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything? What About User Acquisition (UA) Campaigns?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. Sydney Warden : Once third-party cookies go away, first-party data will need to be a higher priority for all marketing teams. to maintain their brand recognition.

Education 52

Education Advertising Marketing Cookies 52

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. Audience Insights and Retargeting Opportunities Information sharing extends to audience development, with each channel contributing unique data. However, these rates vary dramatically by sector and campaign quality.

SEO 52

SEO ROI Conversion Rate Conversion 52

Basis

MARCH 14, 2023

billion by 2024 (a whopping 10.2% A few other key targeting tactics that advertisers can leverage within their CTV campaigns include geotargeting , dayparting, and retargeting. After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day.

Advertising 98

Advertising A/B Testing Audience Viewability 98

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% Within a campaign, customers might encounter a CTV ad that first makes them aware of a brand or product, and then get retargeted via paid search, mobile , display , or another channel. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

YieldBird

SEPTEMBER 29, 2023

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. Join us on this journey and discover what will happen in the near future regarding cookies and the consequences of these changes. No major API alterations are on the horizon before the cookie phase-out.

Cookies 52

Cookies Audience Retargeting Advertising 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Of those cookieless solutions, contextual might not be the shiniest one: It’s been around for a while and, candidly, it’s kind of boring. How Does Contextual Targeting Work?

Advertising 52

Advertising Cookies CPM Retargeting 52

MNTN

SEPTEMBER 4, 2023

Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. In early 2024, Google will disable 1% of Chrome users’ third-party cookies and migrate these users over to the Privacy Sandbox. What Is the Privacy Sandbox?

GDPR 52

GDPR Cookies Pop-Up Audience 52

Digiday

FEBRUARY 1, 2023

billion in 2024. Some growth in retail is also spurred by privacy changes to third-party cookies. He advises: Look for spend shifts from search to display and put more emphasis on retargeting. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9

Retail 69

Retail Media Shipping GDPR 69

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. PAAPI and other Privacy Sandbox APIs help publishers retarget, but the output efficiency of targeting for publishers is unknown. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

illumin

JANUARY 22, 2024

Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. This cookie collects information about the user’s activities (such as the websites they visit, the products they browse, etc.). Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers are now faced with a situation that has always been their biggest nightmare: the end of third-party cookies.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Basis

OCTOBER 14, 2022

In digital advertising, timing is especially important when it comes to retargeting. To avoid this horror, marketers should think through retargeting timeframe rules in relation to whatever product they’re running. If you’re advertising for a coffee brand, then sure: retargeting daily might make sense.

Retargeting 97

Retargeting Cookies Pop-Up Conversion 97

Adtelligent

APRIL 4, 2025

Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). 70%+ of users find online ads untrustworthy, due to scams like clickbait.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Basis

FEBRUARY 28, 2025

The platforms efforts appear to be paying off, with Q3 2024 revenue increasing by 18% year over year. Alexa Dillon | VP of Search Media Investment August 2024 Instagram Adds Stories Comments to Encourage Interaction [:02] THE NEWS: As a new way to encourage engagement on Instagram, Meta is rolling out comments on Stories.

Social Advertising 92

Social Advertising Advertising Conversion Media 92