VideoWeek

NOVEMBER 1, 2024

ProSieben has resisted MFE’s advances, but the latter is still weighing up options, and is waiting until ProSieben’s full year results for 2024 to be released next year before deciding its next move, according to Reuters. Read more on VideoWeek. billion UK views across all social platforms.

Retail 52

Retail Cookies Media Ad Tech 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is one big reason why more B2B marketers are using email, according to Marin.

Marketing 133

Marketing Cookies Machine Learning MarTech 133

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media 135

Media Advertising Click Through Rate Machine Learning 135

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. Now, we are off to executing these goals for 2024.

Machine Learning 105

Machine Learning Cookies Communications Advertising 105

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. But there’s a bright side to this story.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 105

Machine Learning Cookies Conversion Media 105

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. UA’s phaseout in July 2023 is unchanged. Get MarTech!

Machine Learning 120

Machine Learning Cookies Impressions MarTech 120

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.”

Machine Learning 126

Machine Learning Click Through Rate Conversion Conversion Rate 126

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In the post-cookie world, traditional silos that existed in our world are tending to melt away.”

A/B Testing 120

A/B Testing Machine Learning Cookies Electronics 120

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 103

Data Management Platform Cookies GDPR Machine Learning 103

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers. 2022 – 2027).

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Ad Monsters

JANUARY 31, 2024

Cookie deprecation, now underway in 2024, further complicates this. AB: Could you delve into the technology behind Quality Attention, particularly the role of machine learning and the utilization of eye-tracking data from Lumen Research? From your perspective, why has attention become such a critical metric?

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies A/B Testing Demand Side Platform 69

Adtelligent

MAY 12, 2024

Technologies like Augmented or Virtual Reality (AR/VR), machine learning, and even virtual assistants like Alexa or Siri can give marketers some much-needed data to allow for a tailor-made advertising experience. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 98

Advertising Cookies CPM Retargeting 98

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Basis

MARCH 16, 2023

The medium is so pervasive today that it encompasses over 90% of US digital display ad spending and its share is expected to increase incrementally through 2023 and 2024. respectively in 2024. Programmatic linear TV ad spend currently sits at $7.88 billion , accounting for 11.9% of total ad spend on the channel. billion and 12.5%

ROI 98

ROI Advertising Brand Awareness Cookies 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Basis

APRIL 3, 2024

While 77% of advertisers have a positive view of AI, the majority of consumers don’t trust the technology: A 2024 report from the Edelman Trust Institute found that US consumer trust in artificial intelligence has fallen by 15% in the last five years, from 50% to 35%. At the same time, AI technologies can pose some data privacy-related risks.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Google will be phasing out third-party cookies completely sometime in 2025. billion worldwide active users.

Retargeting 59

Retargeting A/B Testing Click Through Rate Machine Learning 59

Martech

JANUARY 22, 2024

This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Proper tracking future-proofs your campaigns for first-party data collection. Dig deeper: RevOps teams struggle with integration and alignment 3.

Agency 114

Agency Communications Machine Learning Conversion 114

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. AI, together with machine learning, is also widely used for automation. increase from 2024. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Basis

AUGUST 30, 2022

billion by 2024, and account for 7.6% Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Ad Monsters

AUGUST 8, 2024

The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements. Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2024, with a market share of 70.7%

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52