PubMatic

MAY 14, 2025

One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. Consumer spend on apps is still increasing. The report forecasts that this will climb to $270 billion annually by 2025.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

Advertising 52

Advertising Banner Education Cookies 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. As a result, the Open Internet is set to continue to gain share of advertiser budgets.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges. over 2021.”.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? YY: Mobile devices also saw a significant performance gap between banner and interstitial ads.

Banner 98

Banner Viewability Interstitial Advertising Click Through Rate 98

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

Retail 98

Retail Media Ad Tech Audience 98

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 105

Cookies Advertising Viewability Ad Tech 105

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

Ad Monsters

APRIL 25, 2024

Alpine Founder Brian Murphy talks about what media sustainability means in 2024. Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! And the six largest ad agency holding companies have done so as well. So ad tech has some catching up to do.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. The partnership will see all RTL Radio group stations in Germany using smartclip‘s smartx platform to distribute digital ads.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

InMobi

DECEMBER 3, 2021

Thanks to the rise of in-game advertising, brands now have the opportunity to programmatically place ads in these scenarios. In-game being a portion of the gaming market is  expected to grow by almost $11 billion  until 2024. Still, complexity doesn’t seem to be decreasing, especially around data and privacy.

Viewability 52

Viewability Banner Audience Advertising 52

Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion, accounting for 69% of the overall expenditure on media ads. billion in 2024 and surpassing $800 billion by 2025.

Media 69

Media Agency Pop-Up Machine Learning 69

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory. Read more on VideoWeek.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

VideoWeek

OCTOBER 20, 2023

The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. It becomes the latest in a string of ad tech acquisitions by Azerion, which has bought Vlyby, Hybrid Theory and Sublime over the past two years. billion in revenues.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

MARCH 11, 2024

Then there’s a commercial incentive for ad tech vendors to assist delivering all the above, and if they won’t help, their competitors most certainly will. On the ad tech front, pretty much all SSPs and DSPs were seen transacting on these sites. ” contracts, KPIs. if MFA sites provide this, we are happy.

Ad Tech 52

Ad Tech Impressions Non-Profit Viewability 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

FEBRUARY 17, 2023

European user data will begin migrating this year and continue into 2024, the company said. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. TikTok will also open a European Transparency and Accountability Centre in Dublin next month.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MAY 31, 2024

In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3

Media 52

Media Agency Audience Cookies 52

VideoWeek

MARCH 28, 2024

And the business expects 2024 to be a tough year too, predicting another fall in like-for-like net revenues while targeting similar levels of profitability. Wurl says the new tool uses generative AI to match ads to CTV content at the scene level, based on factors including emotion, genre, and brand safety/suitability.

Entertainment 52

Entertainment Media Agency Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Meta said the system is currently in “early testing” DoubleVerify to Measure LinkedIn Video Ads DoubleVerify, a measurement and verification firm, is expanding its media quality measurement to video ads on LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. and what can I do about it?, said Srishti Gupta, Chief Product Officer at IAS.

Marketing 52

Marketing Ad Tech Media Agency 52

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. The social media giant housed 72,000 employees as of September 2024, meaning 3,600 staff could be cut.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52