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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Our team has gathered their top insights for PubMatic publisher customers throughout 2024.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. How are clicks per impression counted?

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Media Quality Remains Barrier to Programmatic Adoption, Finds IAB Europe

VideoWeek

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.

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Retail media lacks crucial measurement

illumin

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). Follow @illuminHQ

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

DV Authentic Attention for Social is a key component of the company’s Media AdVantage Platform, which combines campaign outcomes measurement, ad optimization and media verification to maximize performance. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

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The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV More Than Half UK Homes Have Ad-Supported Streaming Tier, Finds Barb 16.5 The Netflix ad tier reaches 3.8

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