Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. Laws such as GDPR in Europe and CCPA in the U.S. billion, with projections indicating a 14.8%

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Ad Monsters

DECEMBER 28, 2023

Regulators across the globe are doing all they can to stop the dominance, of course, but Big Tech shows no sign of going down without a fight. While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. Circuit Court of Appeals sometime in 2024.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

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illumin

NOVEMBER 15, 2023

They also assure users that whether or not they choose to pay and opt-out of ads, they are “committed to keeping people’s information private and secure, under our own policies.” After March, the company will be charging an additional €6 for each account added – for a total of €12.99

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Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

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VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations.

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Brid.tv

JANUARY 3, 2024

The goal was to help all participants in the online advertising landscape better comply with the ePrivacy Directive and GDPR. This update included changes to the main policy, such as a better-defined legal basis for ad and content personalization. Publishers need to ensure compliance by January 16, 2024. IAB Europe’s TCF 2.2

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The Ad Tech Blog

APRIL 25, 2024

Laws and regulations such as the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States impose strict guidelines on data privacy and security. Regulatory Compliance Another major challenge is adhering to stringent regulatory requirements.

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VideoWeek

OCTOBER 11, 2024

It’s worth noting that these figures relate to last year, and broadcasters across Europe have reported a more favourable TV ad market in 2024, so it’s likely these results aren’t reflective of Channel 4’s current financial situation. Steinberg, Co-Founder, Chairman and Chief Executive of Zeta Global.

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illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

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VideoWeek

JULY 7, 2022

The DSA will then apply from the 1st January 2024 or 15 months after it comes into force (whichever comes later). The possibility arose earlier in the legislative process of a total ban on use of personal data in targeted advertising – which would have neutered a big part of the ad tech industry in Europe.

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InMobi

OCTOBER 26, 2023

The event provided a wealth of valuable insights into the latest trends in the ad tech industry, with lively panel discussions and informative fireside chats. Industry experts predict that publishers will experience a significant change in their revenue baseline once these Google guidelines come into effect in 2024.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. AdTech Ecosystem: What is it and Who is it For?

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Ad Monsters

JUNE 13, 2024

Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. Paul Bannister (@pbannist) June 5, 2024 Not all that glitters is gold, and the same is true for ID Bridging.

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VideoWeek

MARCH 1, 2024

BritBox is to close its standalone streaming service in the UK on 30th April 2024, although ITV will continue to provide content for the international service. The company faces multiple antitrust cases in the US and Europe, some of which focus specifically on its ad tech products and positioning. Read more on VideoWeek.

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Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 eMarketer projects digital retail media ad spending will grow 25.8% billion in 2024. billion globally in 2023, up 10.1% from the previous year. In the U.S., to reach $51.36 billion this year and $61.15

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

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Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

VideoWeek

JANUARY 5, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Ad Tech GDPR Cookies Agency 52

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Follow @illuminHQ

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Here are some of them: GDPR (General Data Protection Regulation). and COPPA standards.

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VideoWeek

AUGUST 25, 2023

Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. percent by 2024.

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VideoWeek

SEPTEMBER 22, 2023

Top Stories Amazon Prime Video to Carry Ads Next Year Amazon will introduce ads on Amazon Prime Video from early 2024, the company announced this morning. Existing users will automatically be on the ad tier, with the option to pay an extra $2.99 A non-binding ruling is expected on 11th January 2024.

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VideoWeek

FEBRUARY 17, 2023

European user data will begin migrating this year and continue into 2024, the company said. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Read more on VideoWeek.

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Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. As a result, not only did New York Times International not lose any money in the process, but it actually increased its ad revenue. This is taking place for a number of reasons.

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VideoWeek

MARCH 8, 2024

M6+ will launch ahead of Euro 2024, replacing the previous 6play service. M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. .” The business aims to double viewing of online programmes and triple their revenues by 2028.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. In addition, Google announced its decision to remove third-party cookies in 2024. Privacy Issues When GDPR came into force, third-party cookies were classified as personal information.

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VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues.

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. The Week in Tech Oracle is Officially Out of the Ad Business Oracle closed its ad tech arm this week, marking the tech giant’s official exit from the ad business.

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illumin

APRIL 29, 2024

Three days before it releases its Q1 2024 report, Google provided an update regarding the timeline for phasing out third-party cookies in Chrome: “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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