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Department of Justice has a “narrow view” of the adtech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many adtech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-sideplatforms.
Six months ago, mobile adtech business AppLovin overtook The Trade Desk in market cap, knocking the demand-sideplatform (DSP) from its perch at the top of the adtech stock market; a position it has enjoyed since 2017. The adtech stock fell by 30 percent following the results.
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting.
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post AdTech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.
The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demandsideplatforms (DSPs), agencies, and brands. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets.
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.
Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global DemandSidePlatform (DSP) to do so. Following a milestone year of sustainability [.]
Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Netflix to Launch In-House AdTech Next Year Netflix has announced that its in-house adtechplatform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 WARC Forecasts 10.5
1 this morning announced they will combine their adtech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1
Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) adtech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-sideplatform (DSP) technology, will enable OutMoove [.]
Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French adtech firm which owns an ad server, supply-sideplatform (SSP) and demand-sideplatform (DSP).
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French adtech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-sideplatforms.
Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.
It utilizes automated technology and data-driven insights to optimize real-time ad placements. Advertising agencies commonly use a demand-sideplatform (DSP) to manage programmatic media buying. Programmatic advertising has revolutionized the media buying process. Follow @illuminHQ
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.
In this week’s Week in Review: Altice Europe considers selling adtech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the adtech firm in 2017 for €285 million.
The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. French adtech firm Criteo filed mixed results in its Q2 earnings.
What is AdTech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?
Remerge, a leading DemandSidePlatform (DSP), is at the forefront of this transition, collaborating with Google and other adtech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. so this transitional period is crucial for the well-being of the mobile marketing ecosystem.
Criteo Expands DSP and Retail Media Platform Criteo, a French adtech firm, has announced the general availability of its self-service demand-sideplatform (DSP), Commerce Max. ITVX to Show Oscars Ceremony ITV and ITVX will show the Oscars ceremony in 2024, gaining the rights held by Sky for 20 years.
The Week in Tech RTL and ProSieben Combine AdTech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their adtech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.
The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-sideplatform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Previously owned by Advantage Solutions, Jun Group delivers video and display ads into mobile games.
Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden AdTech Fees.
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-sideplatform (DSP) reaches a consumer. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99
Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. percent by 2024.
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in adtech.
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024.
2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .
Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. She will also look to grow new ad revenues for Sky outside of subscriptions, in areas such as gaming and data.
The commercial broadcaster also announced plans to invest in data and adtech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. But Roku posted strong results for Q4, adding 4.2 FreeWheel acquired the Beeswax DSP in 2020.
In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024ad spend forecast to 5 percent growth, compared with 3.3
Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story. TechTarget, Inc.s registered office is 275 Grove St.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S.
Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded AdTech Business Mobile adtech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. And social media will be a big focus of this investment.
In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation , it appears as if this will be realized in 2024. But as successive recent surveys have noted, doing so at scale is just not easy.
Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. Demand-sideplatform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.
Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based adtech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. percent year-on-year increase for 2024, then 7.7 “Our Brand lift technology delivers exactly that.
.” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.
Olli also streamlines WBD’s adtech processes, according to the company, for unified planning across its portfolio. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Playground xyz creates high-attention ad formats, which are now fully integrated into GumGum’s fleet of ad solutions.
Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY. The total includes $24.95
. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Adtech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. BT Sport Extends Heineken Champions Cup Rights.
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-sideplatform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Fans can purchase single matches for £4.99, a Team Pass for £79.99 or a Season Pass for £99.99.
The website or video player puts the ad impression up for auction via an SSP (supply-sideplatform). On the other end, DSPs (demand-sideplatforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.
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