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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC 116
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Appetite for Disruption: Behind AppLovin’s Rise to the Top of the Ad Tech Pack

VideoWeek

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. The ad tech stock fell by 30 percent following the results.

Ad Tech 52
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Spotify’s ad tech rebrand: everything you need to know

illumin

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting.

Ad Tech 52
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Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

Smaato

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105
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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit

PubMatic

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets.

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Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.

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Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

Exchange Wire

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]