VideoWeek

JULY 25, 2025

Mantis Makes Contextual Segments Available in PubMatic’s SSP Mantis, the ad tech firm owned by UK publisher Reach, has partnered with sell-side ad tech business PubMatic, allowing Mantis’ curated contextual segments to be activated directly within PubMatic’s Connect platform. percent year-on-year.

Media 52

Media Entertainment Agency Ad Tech 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. And social media will be a big focus of this investment.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MARCH 21, 2025

Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Marketing Dive

JUNE 18, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S.

Advertising 67

Advertising Retail Ad Tech Cookies 67

VideoWeek

JUNE 13, 2025

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek. percent) and Asia Pacific (+6 percent). percent organic growth, from a previous estimate of 3.5-4.5

Marketing 52

Marketing Ad Tech Media Food 52

VideoWeek

MAY 27, 2025

Quote of the Week Number of the Week Charts of the Week Channel 4’s Digital Ad Sales Make Up 30 Percent of Total Revenues Channel 4’s ad revenues made up 30 percent of total revenues in 2024 – a target the UK broadcaster set to reach in 2025, meaning it hit the threshold a year ahead of schedule.

Ad Targeting 52

Ad Targeting Demand Side Platform Retail Ad Tech 52

VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. The two say the partnership will open up international buyers’ ability to buy ads on Channel 4. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Smaato

NOVEMBER 21, 2023

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Exchange Wire

FEBRUARY 12, 2024

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]

Demand Side Platform 45

Demand Side Platform Media Ad Tech 45

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 94

Demand Side Platform Ad Inventory Ad Tech Media 94

VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The Week in Tech Adelaide Acquires Insights Business Rita Following $1.4 WARC Forecasts 10.5

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Exchange Wire

MAY 13, 2024

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [.]

Demand Side Platform 56

Demand Side Platform Ad Tech Advertising 56

VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Demand Side Platform 64

Demand Side Platform Ad Server Ad Tech Advertising 64

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Server 98

Ad Server Ad Tech Agency Media 98

illumin

NOVEMBER 20, 2023

It utilizes automated technology and data-driven insights to optimize real-time ad placements. Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. Programmatic advertising has revolutionized the media buying process. Follow @illuminHQ

Media 52

Media Conversion Rate Audience Click Through Rate 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. French ad tech firm Criteo filed mixed results in its Q2 earnings.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. so this transitional period is crucial for the well-being of the mobile marketing ecosystem.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

VideoWeek

SEPTEMBER 15, 2023

Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. ITVX to Show Oscars Ceremony ITV and ITVX will show the Oscars ceremony in 2024, gaining the rights held by Sky for 20 years.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Previously owned by Advantage Solutions, Jun Group delivers video and display ads into mobile games.

Ad Tech 52

Ad Tech Retail Audience Media 52

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

AUGUST 25, 2023

Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. percent by 2024.

Media 52

Media GDPR Retail Agency 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024.

Video Ads 52

Video Ads Impressions Viewability Media 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. She will also look to grow new ad revenues for Sky outside of subscriptions, in areas such as gaming and data.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. But Roku posted strong results for Q4, adding 4.2 FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Entertainment Media Agency 52

VideoWeek

MAY 31, 2024

In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3

Media 52

Media Agency Audience Cookies 52

Digiday

OCTOBER 12, 2022

In January 2020 the Google Chrome team confirmed it would align with other web browsers such as Apple Safari by sunsetting them, and, even if there have been multiple delays in this implementation , it appears as if this will be realized in 2024. But as successive recent surveys have noted, doing so at scale is just not easy.

Advertising 77

Advertising Demand Side Platform Public Relations Cookies 77