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TikTok tightens restrictions on teen ad targeting, boosts AI transparency

Martech

TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

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Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Martech

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This can help refine your targeting strategies and improve consumer experiences. Processing.

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

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2025 Advertising Trends: What Agencies Need to Know

Basis

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020. Protected Audience (FLEDGE) for on-device retargeting.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.