Mediavine

JUNE 17, 2024

As the 2024 election creeps closer, it feels like you can’t escape it. Not in 2024. This year’s major party candidates either emerged victorious early in the process or weren’t seriously challenged at all, meaning the vast majority of potential ad spend is still available, waiting to be deployed by November 4.

Advertising 97

Advertising CPM Cookies Impressions 97

YieldBird

JULY 1, 2025

Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020. Protected Audience (FLEDGE) for on-device retargeting.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 97

Agency Advertising Communications Machine Learning 97

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. This ensures advertisers can use real data without privacy risks.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. will remain in the collective industry lexicon until 2024.

Audience 69

Audience Cookies A/B Testing Demand Side Platform 69

Single Grain

MAY 12, 2025

in 2024, substantially outperforming the 5.3% TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. According to TikTok’s What’s Next 2024 Trend Report, users are 1.8x engagement rate for campaigns with macro-influencers. The result?

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Basis

DECEMBER 1, 2023

Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth and strict advertising compliance regulations. Hungry for more 2024 trends? Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

Marketing 52

Marketing Education Finance Machine Learning 52

Basis

SEPTEMBER 27, 2024

Amidst these concerns, recent regulatory efforts in the United States have intensified, with both lawmakers and platforms taking action to safeguard younger audiences. For advertisers, this shift means adapting to a more structured environment, but also offers an opportunity to engage with audiences more responsibly.

Media 97

Media Advertising Ad Targeting Audience 97

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. A recent iHeartMedia study exposes a growing divide between how marketers perceive their audience and how consumers actually experience media and advertising.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 111

Geo targeting Advertising Ad Space Cookies 111

VideoWeek

NOVEMBER 29, 2024

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

Ad Tech 105

Ad Tech Marketing Advertising Ad Targeting 105

MNTN

FEBRUARY 7, 2025

As of 2024, 83% of U.S. Limited Audience Reach Compared to AVOD Since SVOD services require a paid subscription, they may have a more limited audience compared to ad-supported streaming services , and that can affect content visibility and brand exposure. Ready to integrate SVOD advertising into your marketing mix?

Audience 52

Audience Advertising Ad Targeting Marketing 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location).

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 98

Advertising Impressions CPM Cookies 98

MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

NOVEMBER 16, 2023

With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching.

Advertising 52

Advertising Marketing Audience Impressions 52

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits.

Advertising 52

Advertising Marketing Video Ads Banner 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 102

Retail Advertising Cookies Marketing 102

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. Request a demo today to speak to an expert.

Advertising 52

Advertising Marketing Video Ads Banner 52

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 92

Advertising Marketing Cookies Retargeting 92

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience? Unnamed source.

Cookies 77

Cookies GDPR Audience Media 77

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Basis

DECEMBER 20, 2023

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. The post delves into real-world applications, from enhancing ad targeting to automating campaign tasks.

Agency 98

Agency Advertising Ad Targeting Marketing 98

AdvertiseMint

FEBRUARY 20, 2025

The Rise of LinkedIn Live Events Throughout 2024, LinkedIn experienced a 15.3% Key components include: Pre-Event Planning : Identifying target audiences, setting clear objectives, and promoting the event effectively. Content Creation : Developing engaging and relevant content that resonates with attendees.

Ad Targeting 52

Ad Targeting Audience Marketing Advertising 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week.

Ad Server 98

Ad Server Ad Tech Agency Media 98

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 98

Advertising Cookies CPM Retargeting 98

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. While paid ads generate a better conversion rate in some cases, these results are largely short-lived. For more insights on maximizing paid advertising results, check out our guide on Google Ads effectiveness.

SEO 52

SEO ROI Conversion Rate Conversion 52

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

Digital Remedy

SEPTEMBER 4, 2023

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),  spending on OTT/CTV  advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more more than doubling by 2024 to nearly $30b. Tap into third-party data.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Digital Remedy

JANUARY 19, 2022

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? more than doubling by 2024 to nearly $30b. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52