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5 Key Lessons Publishers Need to Learn from Prebid Summit 2024

Ad Monsters

From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.

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Political ad spending shifts regional CTV costs for brands

Martech

He added: “This is a polarizing election season, and donations are sky-high. Only a slight increase in CPM tells me there is still a lot of unfilled ad space and a lot of opportunity for brands to capitalize now and/or after the elections.” That said, the 10.5% Why we care. Processing.

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TikTok launches its search ads

illumin

Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024. This campaign gives advertisers the ability to target ads based on what users are actively searching for.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.

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Ad Buyers Load the Bases for Major League Baseball All-Star

Adweek

Earlier this week, Fox announced to Variety that it had sold out its ad inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds. million in 2024), WNBA All-Star (3.4 million), NBA All-Star Game (5.4

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How Shoppable Shorts Ads Drive 3x Higher Conversion Rates

Single Grain

Brands that adopt this trend early will gain a competitive edge, leveraging algorithm preferences and a devoted audience that becomes increasingly difficult to replicate as the shoppable shorts ads space matures. “The magic happens when entertainment and commerce become indistinguishable.

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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.