Martech

NOVEMBER 8, 2024

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Leverage TikTok search ads. Find the right subreddits for your niche. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

ROI

PubMatic

NOVEMBER 1, 2024

Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Our team has gathered their top insights for PubMatic publisher customers throughout 2024. These steps can enhance your ad performance and drive better results during the holiday season.

Header Bidding

Martech Series

JUNE 10, 2025

This groundbreaking offering allows buyers access to DIRECTV’s Pause Ad product via programmatic through major DSP partners. First-mover DIRECTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format.

Advertising

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting.

Ad Tech

Marketing Dive

JULY 24, 2025

The one-time drop of free ad inventory will be made available via the app on July 29 from 2-5 p.m. To push the activation beyond the app, consumers will have the chance to advertise their Fan Style on real-life billboards, sky banners and other mediums for free.

Advertising

Martech Series

AUGUST 6, 2025

Launched in December 2024, the REMAX Media Network spans digital and offline activations across the U.S. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month.

Real Estate

MNTN

NOVEMBER 26, 2024

Let’s explore eight of the most popular OTT devices of 2024. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks. The post 8 Popular OTT Streaming Devices in 2024 appeared first on MNTN.

Entertainment

Single Grain

JULY 19, 2025

In a survey conducted in late 2024, 22% of news companies reported using hybrid or dynamic paywalls, and they’re seeing remarkable results. Traditional thinking assumes paywalls cannibalize ad revenue, but intelligent targeting actually increases ad inventory by keeping high-ad-value segments accessible while converting users.

Conversion Rate

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7

Retail

Monetize More

JULY 31, 2025

To stand out in today’s crowded ad space, you need to make every impression count, and first-party data is the best way to do it. MonetizeMore’s First-Party Data Suite, integrated via PubGuru enables publishers to turn audience insights into premium ad inventory. No cron jobs. No dev headaches. 3- Do buyers even bid on PPID?

Audience

VideoWeek

JULY 18, 2025

On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.

Ad Tech

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. households watched March Madness programming in 2024, averaging 10.5

Advertising

Single Grain

APRIL 19, 2025

billion in revenue from Chinese advertisers in 2024 alonea 34% year-over-year increase. billion in total advertising revenue in 2024, with industry analysts estimating that Chinese sellers represent a significant portion of that figure. For example, Meta reported $18.35 The e-commerce giant generated $56.2

Shipping

Single Grain

APRIL 20, 2025

While the global digital advertising market continues to growestimated at $667 billion in 2024 and projected to reach $786.2 This granular approach allows businesses to concentrate remaining ad dollars where they’ll generate the most efficient returns. billion by 2026this growth comes with increased competition and costs.

Marketing

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

Marketing

Martech

SEPTEMBER 13, 2024

The 2024 U.S. According to IAB, 89% of ad sellers, including publishers, platforms and adtech partners, increased ad inventory in the politics category, if they had that category available. Eight-six percent experienced an increase in demand for political ads compared to the last presidential cycle. Processing.

Pop-Up

VideoWeek

JUNE 13, 2025

Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Ads inventory can now be purchased programmatically across European markets. percent compound annual growth rate between 2024-2029.

Media

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The 2024 data shows that 39 percent of the average population trust the ads they see or hear, up from 36 percent in 2023 and a particularly low 30 percent in 2022.

Ad Tech

Adweek

DECEMBER 12, 2024

ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros.

Ad Inventory

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange

Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. Augmented Reality Live Streaming Still Going Strong One prediction for 2024 is that live streaming will continue to grow in popularity. Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Meta can and should be a part of a marketer’s programmatic approach. In 2019 , 56.3%

Demand Side Platform

Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. To add to the drama, awareness-building and fundraising efforts start earlier each election cycle, so the wheels of 2024 campaigns are already in motion. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising

MNTN

MARCH 1, 2024

WBD CEO David Zaslav seems confident that Max will prevail in 2024. “We Despite its strong 2023, the media and entertainment company’s revenue also declined by 9% in Q4. Included on the list are Eli Roth’s horror film “Thanksgiving,” thriller “The Tourist,” and the acclaimed animated feature “Spider-Man: Across the Spider-Verse.”

Entertainment

Digiday

MAY 15, 2024

As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.

Advertising

Exchange Wire

OCTOBER 7, 2024

Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [.]

Ad Inventory

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros.

Demand Side Platform

Digiday

FEBRUARY 22, 2024

As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels. Continue reading this article on digiday.com.

Agency

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising

AdPushup

JUNE 12, 2024

Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory.

Header Bidding

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Continue reading this article on digiday.com.

Ad Tech

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Work With Us Additional content contributed by David Borgogni.

Ad network

Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. For now, still in testing, it’s mostly available to selected partners, but the company will expand access in Q2 2024.

Ad Tech