Martech

MAY 9, 2022

ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Imperva ) 14%: Average clicks from fake sources in each paid search campaign. Interceptd ) $5 : Amount a botnet owner is charging per 1000 clicks. ClickCease ) 73% : Number of U.S.

Advertising 103

Advertising Ad Click MarTech Marketing 103

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

TechCrunch Ads

AUGUST 5, 2022

Despite this expansion of DDG’s ability to block Microsoft tracking requests, there are still instances where Microsoft ad scripts are not blocked by DDG’s tools by default — related to processes used by advertisers to track conversions (i.e. to determine whether an ad click actually led to a purchase).

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Martech Series

NOVEMBER 1, 2022

As a result, most major browsers have already blocked third-party cookies, with Google Chrome expected to follow in 2024. However, digital marketers rely heavily on cookies for conversion tracking to show a campaign’s performance and return on ad spend. Is applied by default to new ads uploaded.

Conversion 98

Conversion Advertising Cookies Ad Server 98

Playwire

FEBRUARY 26, 2024

Key Points IVT Definition and Impact : Invalid Traffic (IVT) includes non-human and unintended ad clicks, both of which can negatively affect ad revenue and advertiser trust.

Ad Click 52

Ad Click Advertising Ad Tech 52

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

Martech

JUNE 17, 2024

Take our brief 2024 MarTech Replacement Survey Q: What do you like about social media marketing? And then you have straight-up spammy ad clicks. The real marketing is, do people know who you are? Do they know what you do? Do they choose you or your competitors? Are you getting the most from your stack? A: I’m good at it.

Food 120

Food Media Conversion Marketing 120

Basis

FEBRUARY 28, 2023

Then, depending on the form of the organic content on the site where the ad will be shown, the programmatic native platform used by the DSP will determine which of those elements to bring in. of all native display ad spending—a number that is forecast to grow to 96.9% Additionally, 63.1%

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Basis

JULY 23, 2024

Programmatic is so dominant in the native ecosystem today that native programmatic advertising constitutes 95% of all native display ad spending. Advertisers can then pick and choose which style(s) best serves their message and potential customers.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Clearcode

OCTOBER 21, 2024

This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads. Click here to learn more about it. For instance, marketers can create histograms showing the approximate number of users in a location who have seen their ads.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

MAY 18, 2023

For example, Apple Safari and Mozilla Firefox have recently added new privacy features. It is expected that Google Chrome will do the same in 2024. For marketers running ad campaigns on iOS-powered devices, this system provides insights into campaign attribution that are anonymous, aggregated, and delayed.

Ad Targeting 59

Ad Targeting GDPR Cookies Machine Learning 59

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 103

Marketing Affiliates CPA Impressions 103

Basis

MAY 8, 2025

When AIOs came out in May 2024, they appeared in about 10% of all Google search queries. Since then, their appearance rate has fluctuated, dropping to a low of 7% in August 2024, but has generally increased. A September 2024 study found that organic traffic declined by about 70% when AIOs were present in search results.

Click Through Rate 77

Click Through Rate Advertising CPC Healthcare 77

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait. The result?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52