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Are you ready for retail media advertising? What you need to know in 2025

illumin

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. How are sales attributed?

Retail 52
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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

But to see it brought up in a legal filing after one of the most historic hip-hop beefs in music is a curveball only 2024 can throw at us. This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. It’s become a standard callout online.

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Retail media lacks crucial measurement

illumin

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). How do you attribute sales?

Retail 52
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12 Best LinkedIn ABM Integration Services in 2025 (Comprehensive Analysis)

Single Grain

The LinkedIn ABM integration landscape has transformed dramatically, with 87% of ABM-focused HubSpot users adopting LinkedIn integrations by early 2024. Account Engagement Scoring: Develop composite scores that combine LinkedIn engagement (ad clicks, content interactions, Sales Navigator profile views) with website behavior and CRM activity.

ROI 52
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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. What do I mean by this?

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

What if I told you a simple Google Ads tweak can lead to more clicks and exposure in 2024? You’re probably familiar with those little descriptive snippets under some ads. Well, buckle up because callout extensions might be the boost your campaigns need!

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Google announces upcoming GA4 features

Martech

Dig deeper: 3 ways GA4 is way better than UA The features announced today are: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.