AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 116

Ad Tech Viewability Cookies Advertising 116

Martech

JULY 19, 2023

Previously, subscriptions were not easily accessible in one place, they were only viewable on the associated records. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech. Quickly find the right context and actions for recurring customers using the new Subscriptions index page.

CPA 98

CPA Viewability Conversion Banner 98

Martech Series

NOVEMBER 7, 2022

The leader in contextual intelligence, GumGum, announced that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. Attention Time is the North Star for ad effectiveness.

Viewability 97

Viewability MarTech Cookies ROI 97

Ad Monsters

JANUARY 29, 2024

Publisher Compliance Index – 2023 Report’ utilizes Compliant’s proprietary Publisher Compliance Index (PCI) to reveal insights into data compliance risks within U.S. Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. The post 90% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. In isolation, ad refresh increases a publisher’s revenue, even without accounting for the viewability booster effect.

Viewability 98

Viewability Impressions Conversion Rate CPM 98

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Full transparency prevents misunderstandings and advertiser concerns over viewability. Simple But Not Quite That Simple. Let’s Recap.

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Viewability CPM Ad Inventory Ad Space 52

Ad Monsters

APRIL 5, 2024

billion euros in June 2023, a remarkable 14,000-fold increase in just 24 months. We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Digiday

APRIL 6, 2023

Since sports fans are an unrivaled top-of-the-funnel audience in terms of scale and the emotion the live game evokes gives brands an unmatched way to connect, the question becomes: how can marketing teams get all the same benefits of traditional TV advertising, without breaking the bank, in a world without third-party cookie targeting?

Advertising 72

Advertising Cookies Viewability Audience 72

VideoWeek

FEBRUARY 9, 2024

UK Households Ditched SVOD Subscriptions During Q4 Most major streaming services lost subscribers during Q4 2023 in the UK, according to measurement body Barb. The next day, the company announced Q4 2023 revenues of $1.36 billion in 2023, according to the BFI’s Research and Statistics Unit. million UK homes (65.4 million (67.3

Cookies 98

Cookies Media Agency Audience 98

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Privacy changes are not unique to mobile – third party cookies are going away for web advertising, and IP addresses may face a similar fate soon for OTT/Connected TV. in 2023 , eMarketer forecasts.

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV also revealed its earnings for Q2 2023, reporting quarterly revenues of $133.7 million, up 22 percent YoY. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. More scope for remarketing cookie matches to acquire the highest paying CPM rates. Introduction. Reduced latency since auctions run parallel compared to the waterfall method.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Basis

MARCH 7, 2023

In 2023, US DOOH spending is forecast to grow by another 15.8%. DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. Developing first-party data to prepare for the post-cookie era. Learn more about this third-party cookie-alternative here.

Media 68

Media Advertising Cookies Impressions 68

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. percent last year, up from 7.3 percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. There have been discussions for several years that Google would discontinue support for cookies. billion.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. The Week for Publishers Reach Reports 13.7

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. Total sales generated SEK 15.7 Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

MAY 31, 2024

percent in 2023. One Piece Leads Netflix Viewing for H2 2023 Netflix has released the second edition of its What We Watched report, revealing viewing figures from July to December 2023. Global ad spend is projected to reach $754.4 billion, denoting improved prospects in Germany, France, UK, US and Japan. billion). “I’m

Media 52

Media Agency Audience Cookies 52

Automatad Inc.

MAY 9, 2023

advertisers are expected to spend $75 billion on video ads by 2023. However, with the growing number of privacy laws and a cookie-less future, context-based targeting is the best. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed.

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Video Ads Ad Server Banner Ad network 52

VideoWeek

OCTOBER 20, 2023

Advertising revenue on our platform drops massively during war — Elon Musk (@elonmusk) October 14, 2023 Snap Shares Bounce at Projected 2024 Growth Snap shares jumped 11 percent on Monday after a leaked internal memo showed strong expectations for 2024. Activision CEO Bobby Kotick confirmed he will step down at the end of 2023.

Ad Tech 52

Ad Tech Media Agency Retail 52

Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process. In header bidding, participants can match cookies during each request, making the whole process more precise. Many publishers prefer combining Open Bidding and header bidding.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. The number of bad actors is growing, and companies are said to lose even more in 2023 , reaching US$100 billion dollars. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Single Grain

JULY 18, 2023

Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. These technologies can analyze vast amounts of cookie data, enabling more accurate audience targeting, ad placement optimization and predictive modeling for campaign performance.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

JUNE 26, 2023

Top 20 Video Ad Networks for Publishers in 2023 1. Top 20 Video Ad Networks for Publishers in 2023 With no shortage of video ad networks in 2023, it might be confusing for publishers just getting into video ad monetization , so to help, here are the best 20 video ad networks of the year. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . 2023 will be that period. Nicola Lewis, CEO, Finecast. And OpenRTB 2.6

Cookies 126

Cookies Audience Media Ad Tech 126

Monetize More

DECEMBER 28, 2022

With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Publishers’ Perspectives: This is good for publishers, whether cookies are used or not because you can highlight the value you provide to brands. Retargeting is similar to contextual advertising. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

Digiday

DECEMBER 22, 2022

The digital advertising forecast for 2023 has a few givens but is largely packed with uncertainties due to industry-wide transformation. Is the ‘death of the cookie’ still an issue, or are marketers finding alternative solutions? Jochen Schlosser: Cookies will die — we know that for sure — but the timing is still a bit unclear.

Ad Tech 67

Ad Tech Cookies Viewability ROI 67

VideoWeek

MARCH 28, 2024

Percent Net Revenue Drop After Tough 2023 S4 Capital posted a 7.8 percent drop in like-for-like net revenues for 2023, following a tough year for the company which has seen its share price beaten down amid difficult market conditions. S4 Capital Reports 4.5 percent fall in like-for-like revenues, and a 4.5 billion.

Entertainment 52

Entertainment Media Agency Ad Tech 52

VideoWeek

OCTOBER 14, 2022

Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads. in October 2023.

Ad Tech 52

Ad Tech Agency Fashion Retail 52